Bless Vaidian, Director, Career Counseling for Pace Career Services – Westchester, and Founder, Career Transitions Guide
As we begin a new year, it’s a great time to reach out to employers to review 2014. Asking the right questions to see what can be done to improve relationships, meet goals, and place candidates is important to do on an ongoing basis, but especially now. Answers to these questions can then be applied to your 2015 strategy. Career centers can maintain long-lasting employer partnerships by surveying these areas:
How Can I Help Recruiters Meet Their Objectives?
Recruiters collaborate with the career services team for several reasons each semester: sourcing candidates for vacant positions, branding their company, and/or educating students on career-related topics. As career development professionals, we try to make sure the human resource goals are met for our employers when they partner with our office. Before we solicit speakers or attendees, we have to know what the employer’s recruitment goals are for that cycle or even beyond. Asking the right questions at the right time will help employers and the career office make strategic decisions as to whether the event will produce placements, or if the event is to brand and educate…or both. Never assume an employer is hiring. Know ahead of time what the goal is and tap the right student cohort into each program.
What Did the Recruiters Think of the Quality of Students?
Employers gauge the quality of students from a college using many criteria. How students represent themselves in person and in writing matters. Often students are placed in communications and writing programs to develop these needed skills as part of their academic curriculum. Interviews, resumes, and cover letters reflect the university at large. Bad impressions make an employer wonder if the student population is worth hiring from, or if they need to recruit elsewhere. Having employers run career center resume and interview workshops can make some employers feel vested in the student body. Preparing students for career success is a challenge. Not everyone comes into the career center office. Mandating appointments and attendance at career center programs is one way to change that. Webinars and online resources on a variety of career topics help students access resources within their time frames so they can make positive impressions when meeting employers.
What Can I Do to Help an Employer Find the Right Candidates?
An employer’s timeline for recruitment is not always congruent with career center events. Many recruiters have internship programs, rotational programs, and entry-level positions they are looking to fill during every cycle. But hundreds of others simply want a career center to find the right candidate as the need arises. Not being able to offer resumes when a recruiter requests them is bad business, and, if done often enough, it can move schools toward the bottom of lists that capture hiring outcomes. Career centers need contacts within various academic departments, student organizations, and other university offices to collaborate with. Targeted outreach needs to reach the appropriate pool of students. The resume of a student looking for entry-level jobs or internships can be sent out on the student’s behalf as positions are created, until the student is removed from the list of “seeking.” Once an employer-based event is put together it’s essential that the number of attendees that match company needs is high. All departments and organizations on campus (not just career services) should know about the event and encourage participation. There is nothing worse than having an event with an off-campus guest and not having the attendance to make it worthwhile. Student success stories are dependent on making matches happen.
Employers are sourcing candidates on campus earlier than ever and rank universities on quantifiable results. Every college wants successful outcomes for all their graduates, and that starts with collaboration with employers. Many companies have internship programs that they use as a gateway to fill entry-level postings. Employers also host information sessions and networking events to source students. Even if recruiters are on campus to conduct career-related educational workshops, they keep their eyes open for students who can be potential hires. The partnership between employers and career centers is an important one that needs to be nurtured all year long. Now is a great time to assess what worked and what didn’t in the partnerships you rely on.