How to Crush #NACE16 Social Media

Shannon Kelly ConklinShannon Conklin, Associate Director of Assessment and Technology, Temple University Career Center
Twitter: @shannonkconklin
LinkedIn: https://www.linkedin.com/in/shannonkconklinkevin grubb

Kevin Grubb, Associate Director, Digital Media & Assessment at Villanova University’s Career Center.
Twitter: @kevincgrubb
LinkedIn: http://www.linkedin.com/in/kevingrubb

Seven days. That’s how many days until it’s officially “go time” in Chicago for the NACE 2016 Conference and Expo. Are you ready?!

We’re putting together some finishing touches to the planned parts of our itineraries, and, as we think about how to soak up the most from the conference, we’re thinking about social media. In all of our combined years as members of NACE and conference-goers, social media has been a driving force in our experiences. Why? Because it’s powered by us—all of us. So, as we prep, we wanted to pass along this…

Our list of 10 ways to crush social media at #NACE16:

  • Always, always include the #hashtag

Planning to post on social media to engage with the NACE 2016 conference? On the fence? Well, if there’s one thing you do, make sure you include #NACE16 in any of your conference-related social media posts. This is your key to the limitless possibilities in Chicago. No matter when or where you tweet, share (Facebook), or snap a photo (Instagram), always tag your post with #NACE16 to elevate your experience as well as that of others. You can easily connect with these platforms on the NACE app! (Get tips on how to use the app, 3 – 4 p.m., Tuesday at NACE Connect.)

Did you know NACE is celebrating its 60th anniversary this year? At the 60th Anniversary Gala, you can use the hashtag #NACE60 on your posts. (We can’t help but think of Sally O’Malley from Saturday Night Live here – shhheeeeeeee’s 60! 60 years old.)

Pro tip: If you use a social media dashboard app like HootSuite, create a stream dedicated to #nace16 to organize all of the posts about the conference.

  • Know your platforms now and always

Facebook, Twitter, Instagram, oh my! NACE has us covered on all the key social media platforms in Chicago. Whether you prefer visuals or text, you have options to follow all the action and contribute to the conversation on your platform of choice. Here are the NACE accounts to follow (if you’re not already), that will be documenting all the action:

Remember, the conversation starts now and continues after the conference. Log on today so you’re up-to-date on tips for the conference and other NACE news, and hit the conference floor running when you arrive in Chicago.

  • Tagging is a sure-fire path to engagement

Want to thank a presenter for a great workshop? Missed a session? Have a question after visiting the Expo Hall? Tagging individuals on social while asking your question or making your comment is the solution. The power to spark a new conversation or form an otherwise missed connection can all be accomplished by tagging an individual’s or organization’s social media account.

Pro tip: Use the conference app to research attendees, presenters, and keynote speakers to make sure you use the correct social media handle when tagging.

  • Use social media to learn and share your learning

In a session and have an “aha!” moment? Tweet it. In a between-sessions chat with a colleague and picked up a new idea? Post it. See a slide that sums up the challenges you’ve been facing at work? Snap a pic, tag the presenter, and put it out to your network. When you share the knowledge you learn at the conference, you’ll not only add value to your network, you’ll also create a timeline of learning you can access later. Win-win.

Pro tip: When you share something you’ve learned, leave some space to explain your view or why you think it’s important. Help your audience realize your expertise, too.

  • Use social media for fun (and show off Chicago!)

Throughout the conference, keep the social in social media. Your posts can be nuggets of knowledge via text, but also add creative captions and pictures. Your posts should not be limited to just the sessions either. Share the moments in between sessions, capture your experience at the expo hall, and, let’s not forget, the amazing city of Chicago! As you explore the city with new friends and colleagues, showcase the fun you’re having and the sites you discover. All of these elements tell the story of #NACE16.

  • Stay charged on the go

We’ve all been there: you’re tweeting, tagging, taking notes, and the dreaded “20%” warning pops up on your screen. Fear not, NACE has you covered with the NACEConnect Recharging Lounge and TECHbar. Amidst all the conference action, this is your go-to spot to recharge your mobile device AND you. Get your devices prepped for the next round of knowledge, and maybe even make a few connections while you wait.

Pro tip: Use this space to network and compare notes with other attendees who are also refueling. Some of the best takeaways and connections at the NACE annual conference can be made during these in-between sessions moments.

Extra pro tip: Get yourself a mobile charging unit for your devices so you can charge anywhere, anytime!

  • Post before the conference to track & reach your goals

What are you hoping to learn at #NACE16? Whom are you excited to meet or learn from? Set and establish those goals, then consider using social media to ask your network to help you meet them. Colleagues may be able to point you to a great session, the NACE staff may be able to point you to existing resources for some background reading, and those people you want to meet may get right back to you to set up a time for coffee. Put your thoughts out there so the universe can answer.

  • And maximize social media after the conference to your knowledge

You probably already know it (but, just in case, here’s a study from Harvard to prove it); reflecting on your experiences helps you maximize your learning. Take the same approach with the NACE conference this year using social media. After the conference concludes, Storify your posts or write a blog post about your experience. You may find you can make new meaning of things when you take a larger look all you picked up from your time with NACE.

            Pro tip: Write a blog post for NACE about your conference experience. It will help you reflect and could invite great conversation from more folks about, generating new ideas and new relationships. (Send your blog to Claudia Allen.)

  • Get involved in the “New to Your Network” challenge

At the conference this year, NACE is hosting a “New to Your Network” challenge, where they’re asking you to take a photo with someone new to your network. Then, post that photo to social media using #NACE16 (don’t forget to tag each other) and your photo will be entered into the NACE conference Storify. We’ve both met fantastic people at the NACE conferences over the years, so we expect to see lots of these photos in our feeds!

  • Take our “why I love the profession” challenge

And if that’s not enough, we have a special challenge for you! We’ve known each other for years, and our friendship started in the profession (via Twitter – isn’t that fitting?). We love this field for many reasons, one of which is all of the incredible people we’ve come to know over the years. So, as NACE celebrates its 60th anniversary this year, let’s show some love for our work.

            Our challenge to you: Use one post on social media to tell us why you love the profession. Make sure to use #NACE16 and mention one or both of us (here’s Kevin on Twitter, Shannon on Twitter, Kevin on Instagram, and Shannon on Instagram). We’ll be sharing your posts and your reasons could make it into the official Storify for the conference! If you’re not going to the conference—or if you’re just feeling the love right now—you can even comment right here on the blog and let us know. We’d love to see the love everywhere.

Now you’re ready to crush social media at #NACE16. We can’t wait to see you online and at the conference in Chicago!

Kevin Grubb is Associate Director at the Villanova University Career Center. Shannon Conklin is Associate Director at the Temple University Career Center. They are two of the authors of the Career Counselor’s Guide to Social Media in the Job Search.

Kevin and Shannon will be presenting a session, “We’re All Technologists: Successfully Realizing the Power of Your Team’s New Technology,” at the 2016 NACE Conference and would love to see you there! Their session is Wednesday, 3 – 4 p.m., Salon A5.

 

 

Etiquette Is Professionalism at Its Best!

Kathleen Powell

Kathleen Powell, Assistant Vice President, Student Affairs, Executive Director of Career Development, Cohen Career Center, William & Mary
President-Elect, National Association of Colleges and Employers
Twitter: @powellka
LinkedIn: www.linkedin.com/in/kathleenipowell/

Remember when you witnessed students, colleagues, and co-workers on their phones and perhaps thought, “Why are they checking Facebook or texting?” Well, the fact of the matter is, they could have been checking the time, tweeting something you said that was profound or thought provoking, or uploading a PowerPoint deck slide to LinkedIn or Twitter. With technology comes a new world to navigate and etiquette requires a new way of thinking and working with others.

How did we ever get along without e-mail, texting, chats, and messaging? Do you find yourself inundated with e-mails and voice messages? Last year at the 2015 NACE conference, Lindsey Pollak shared that XX Company did away with voice mails and others would be following suit. For those who are aligned with companies/organizations where voice mail is a thing of the past, it is one less distraction. However, there are still organizations, mine included, that have voice mail. So, what is the protocol for replies?

Must we answer every e-mail that comes to our inbox, must we return every call? It seems if those seeking our attention don’t get our consideration via voice mail, they share on their message they’ve sent us an e-mail, just in case we need or want more information and want to respond through e-mail versus a return call.

The question still stands, “do we need to reply to every e-mail and voice mail?” Professional courtesy and etiquette dictates that we do! Between you and me, I try to respond to every ping, but some days I’m outmatched by my inbox! That said, I find great joy in unsolicited mass e-mails where I can choose to reply if the message is of interest, or use the ever so efficient, delete key.

The best way to handle unsolicited, mass e-mails is to find the link to unsubscribe. Sometimes I wonder how I got on some e-mail distribution lists in the first place! Please don’t be annoyed, rude, or indifferent. Either unsubscribe, ask to be removed from the list, or delete. Don’t unsubscribe by hitting “reply all.” Reply if you’re interested, but otherwise, unsolicited, mass e-mails from those unknown to you don’t mandate a response.

I’m going to switch gears to an arena that doesn’t get much attention. Deadlines, meetings, and the way we speak and treat our co-workers! I’m a strong believer in professional courtesy—etiquette. You know you are expecting a report, data set, something that is required for you to move. If you’ve promise to deliver on a deadline, respect that deadline. If you find yourself up to your eye balls in alligators, step up and ask if there is space and place for an extension as courteously and professionally as humanly possible. Being human is hard, but I’ve found we may be hard on the outside, but soft in the middle. We all want a win and success is achieved when we work together to solve for the greater good. Meeting deadlines and fulfilling promised obligations goes a long way.

Meetings! Do you find your work world is a series of meetings? You move from one to another, and let’s not forget about conference calls! If you give your word and commit to a meeting or conference call, keep that commitment. Good etiquette—professionalism—aligns with dependable and punctual. In this day and age, many of us are oversubscribed, double-booked, and rarely have time to come up for air. It’s not a contest to see who is busier, has more meetings, or who is more important. If possible, control your time and commitments. Remember, others may be counting on you and you can’t be all in if you’re physically in one place, but mentally in another.

I mentioned conference calls. Don’t be the person who puts their phone on mute and is never heard from again! Or the person who is typing, and yes, talking on their cell phone thinking they are on mute when in fact, we’ve all just heard what you think about the call itself! Research tells us we can’t multi-task. We think we can, but are brains are not wired that way. Your multi-pronged attention will be at the expense of something!

Have you had a colleague, co-worker, or supervisor who uses words as weapons? Don’t be that individual. Speak to others as you would expect others to speak to you. Being human is hard and emotions can and sometimes do run deep. Once words are out, they can’t be taken back. Come to a place where facts, and maybe figures, drive a debate, heated conversation. Perhaps, “I believe” is heard over “I feel.” Feelings can be hurt, words can hurt, but beliefs change, opinions can expand and retract. For some, apologizing is a sign of weakness, for others it is a “tool” to move on to the next item of business; no harm, no foul. We’ve all heard the saying, “people may not remember what you said, but they will remember how you made them feel.” I may not always get it right, but in my humble opinion, the sign of professionalism is acknowledging our own shortcomings, accepting responsibility when things don’t go well that were in our control, and the courage and steadfastness to make amends.

In essence, professionalism—etiquette—is how you engage and treat others. Those who exemplify strong etiquette treat everyone as valuable, contributing members to their organization, treat everyone’s time as valuable as theirs, are tolerant of being human, and are considerate and kind when it comes to people’s feelings.

For me, at the end of the day, acting with professional etiquette, integrity, means bringing my best self to the table.

Five Visual Content Tools to Help You Stand Out

Amanda Carchedi

Amanda Carchedi, University of Connecticut Publicity and Marketing Administrator, Center for Career Development
Twitter: https://twitter.com/amandaleigh363
LinkedIn: www.linkedin.com/in/amandacarchedi

Anyone who has been tasked with managing social media for his or her organization knows that creating and curating visual content that students will finding engaging and interesting is a full-time job. Unfortunately, not every office is able to have a dedicated social media manager or graphic designer, leaving this time-consuming task as an extra responsibility for a member of your staff or, if you’re lucky, a student worker. However, there are time-saving tools available (for free!) that can help your department create stunning images for your social media and beyond. Whether you are looking for a quick image to post on Instagram or an informational graphic to add to your blog or website, there are ways to simplify these processes. Here are a few tools that can help:

Easel.ly

Easel.ly allows you to create stunning infographics in minutes. Choose from thousands of infographic templates and design elements that can be customized to create visual representations of information and ideas.

Canva

If you don’t have a designer on your team, Canva can help you create designs for web or print. Choose from more than 1 million photos and hundreds of fonts to make the perfect image. The free online program also allows you to easily edit photos and collaborate between staff members.

Iconfinder

Iconfinder is a library of more than 340,000 icons that can be used to spice up any design. Choose from a variety of free options or purchase icons for as low as $1.

Infogr.am

Turn your data into beautiful charts and infographics using infogr.am. Infogr.am allows you to visualize your data using a variety of templates. You can then simply share your images on a website or blog using the provided embedded code.

Pablo

Pablo helps you design engaging images for social media quickly and easily. Choose from the available background photos or upload your own image, and insert the text you would like to appear over your image. Done.

Got a favorite image creation tool? Please share in the comments!

 

NACE15 Networking Tips

Chaim ShapiroChaim Shapiro
Website: http://chaimshapiro.com/
Twitter: @chaimshapiro
LinkedIn: www.linkedin.com/in/chaimshapiro
Blogs from Chaim Shapiro.

We are almost there! NACE15 is so close that I can almost taste the salt-water air in Southern California.

The NACE Conference is the best time of the year for networking. All the leading professionals, both on the college and the employer side, will be in one place. Here are five tips to maximize your networking opportunities at NACE15.

  1. Start Tweeting using the official #NACE15 hashtag. Conference-related conversations have already begun. Get involved and show your expertise! The correct, official hashtag is #NACE15. Make sure to use that hashtag for all your Tweets so everyone can see them.
  2. Download the NACE15 attendees list and connect on LinkedIn. After you register for the NACE Conference, you can see the attendee list under “Events” on the “MyNACE” tab. I recommend downloading the list to a PDF so you can study it carefully. Make a list of your must-meet and network folks from that list and send them a personalized connection request mentioning that you would like to connect and meet with them at NACE15. Feel free to connect with me: www.linkedin.com/in/chaimshapiro
  3. Engage the NACE leadership. I learned very quickly at my first conference five years ago that the NACE leadership is very accessible and open to engaging with NACE members. Make a list of the NACE Board Members and former presidents and introduce yourself at the conference.
  4. Reach out to workshop presenters. I always make a list of the workshop sessions I plan to attend. Create that list and e-mail the presenters of those workshops to tell them that you are looking forward to their presentation. Make sure you introduce yourself and thank them after their presentation.
  5. The old standby—meet for coffee! Nothing beats a face-to-face! Choose the top five folks you must meet and invite them to coffee. I am a bit biased here, because my favorite coffee shop (The Coffee Bean and Tea Leaf) is an eight-minute walk from the conference hotel.

I look forward to seeing you at NACE15—and yes, I’d love to meet for coffee!

Chaim Shapiro will facilitate “Social Media Best Practices,” cone of the campfire conversations, 4:30 – 5:15 p.m., Thursday, June 4, Grand Ballroom J-H.

 

Apps to Keep You Sane!

James Marable

James Marable, Manager, Social Media (Executive & College Recruitment) @Macy’s Inc.
Twitter: @JMarable
LinkedIn: https://www.linkedin.com/pub/james-marable/4/29a/93

Imagine living in a world without multiple deadlines, no crazy travel schedules, no back-to-back (to back) meetings, or a world where you don’t have to rush from work to your kid’s band practice because you forgot it was your turn to pick him or her up! Now imagine living in a world where your spontaneous ideas weren’t forgotten as fast as you came up with them, or a hard drive crash erases the presentation that you’ve been working over a month on because your hard drive crashed! Well keep dreaming because most of those things are still going to happen, but there are some great tools to help minimize all of this stress.

We live in a nonstop world—it’s almost a full-time job to keep up with everything going on. With the advent of the smartphone, we are armed with a device that allows us to be creative, informed, entertained, and productive. Although smartphones have great power, they can easily become another distraction without the right set of apps to keep you on track.

The first app that I recommend is Todoist, a productivity tool which allows one to detail project tasks in a very meticulous manner through a simple and direct interface. I was introduced to this program in 2013, and I can’t remember how I got by before it. I sometimes liken myself to the “absent-minded professor,” because I’m constantly working on something (whether it’s for my role as a social media manager or for one of the countless external activities I’m involved with) and it’s easy for me to forget a step or two (or three). It allows me to separate all of my projects, then break down individual tasks, and even share responsibilities/tasks with individuals I may be partnering with. The app is accessible on almost every device/platform you can think of; iOS, android, PC, Mac, Gmail, and Outlook, so you can access your lists whether you have your phone or not. Tasks can be flagged with “priority levels,” allowing one to decide what needs to be done and in what order. It’s very flexible—it allows one to mesh their own approach to productivity. If you want to gain greater control over defining what needs to be done Todoist is worth a look.

So you’re running a little late for a flight and after doing lap after lap of the parking lot, lugging all your (and/or someone else’s) bags, and making a mad dash to the terminal only to find out your flight has been delayed. Ever happen to you? Yeah, me too.

tripcaseTripCase is a great app for iOS and android devices (there’s a web version too), that lays out an overview of a full trip itinerary in chronological order, detailing flight information, hotel addresses, car rental reservation numbers, and more. It strips out all of the unnecessary information in those ridiculously long confirmation e-mails and just gives you the pertinent facts. TripCase also updates flight status in real time so you aren’t that guy racing through the airport (unless you’re really, really late)!

Inspiration strikes at a moment’s notice; when it hits, you want to be able to capture it completely to expand upon later, and Evernote is the app to facilitate this. One could evernotesimply write off Evernote as just a note taking app and question why one shouldn’t use the notepad on their phone. My pushback to that thinking is based on its flexibility and connectedness. Evernote lets you create all kinds of notes; text, photo, voice, and video, and gives you access to them on all of your devices (PC, Mac, android phone/tablet, iPhone/iPad/iPod). No matter where you capture your thought, it becomes accessible on any device that has the app. The interface is totally user friendly and everything is searchable via keywords and tags. All your notes are stored within digital notebooks that live in your personal cloud, so you don’t have to worry about your notes dying with a malfunctioning/lost device or misplaced piece of paper. Whether you’re in a team meeting and forgot paper and pen to capture everyone’s ideas, or you’re on an evening jog and the solution to world peace comes to you, Evernote allows you to compose your thoughts and store them in an archive you will always have access to no matter where you are.

These are just three of the apps that I use to bring a little order to my life from home to work to play and back again; give them a whirl and see if they don’t increase your productivity!

Lastly, here are a few other apps that I’d recommend you take a look at: FeedlyPocketCudaSign, and Google Drive —they are great time savers and make life on the go that much more bearable.

James Marable is the social media manager at Macy’s Executive Recruitment & College Relations. Macy’s is sponsoring the 2015 Conference TECHbar in the Expo Hall.

 

 

Dear Students, Don’t “Hey” Me

Smedstad-HeadshotShannon Smedstad, Employment Brand Director, Global Communications & Engagement Team, CEB
Twitter: @shannonsmedstad
LinkedIn: www.linkedin.com/in/shannonsmedstad
Blogs from Shannon Smedstad.

I can recall my mother telling me, “Don’t ‘hey’ me,” when I was a teenager. This was her go-to response after I would start a statement or question with “Hey, Mom.” To her, it was too casual. “Hey” was something you said to your friends, not to your parents. Or it was something horses eat.

Many years later, I find myself thinking the same thing when college students begin job-related messages using the word “Hey.” During my time as a campus recruiter, I recall receiving too many e-mails beginning with “Hey, Shannon.” Now, in my work in employment branding and social media, I still receive the occasional, “Hey.” Recently, I received and responded to a direct message via Facebook that read:

“Hey. I’m an undergraduate management student. Looking for summer internship. How do I approach it?”

What I wanted to say was, “Let’s start the conversation by being a bit more professional, as this will help you greatly during the job-search and interview process.” But alas, I didn’t.

Are students too casual when writing to or engaging with recruiters? Is it OK to be casual or is this a pet peeve that we can collectively nip in the bud? My hope is for the latter. My simple request is that career center staff (and professors and parents) will coach their students not to address company representatives or people with corporate social media using “Hey.”

Job Seeker Tip! Don’t address your e-mails and cover letters with “Hey, Recruiter.” Be more professional. Up your game. #careeradvice

Job Search Tip of the Day: Do not begin e-mails, cover letters, and conversations with recruiters or hiring managers using “Hey.” It’s way too casual. Throughout your job search strive to be friendly, conversational, and professional.

Maybe this bit of advice is something that is shared during Job-Search 101 sessions or mock-interview days. Or, maybe I’m just getting old.

What do you think? Is it OK to address a recruiter with “Hey?” Share your thoughts in the comments.

LinkedIn Limitations

Vanessa NewtonVanessa Newton, program analyst, University of Kansas
Twitter: https://twitter.com/vlnewt
LinkedIn: www.linkedin.com/in/vanessaliobanewton
Blog: www.wellnessblogging.com

I cannot tell you how many times I hear people chirping on about how great LinkedIn is and how useful it is to “up that knowledge rate” on your first-destination survey. And while I agree with that, I think it’s time we acknowledge some of the limitations of relying on LinkedIn for information. Blame it on my scientific research background, but I think discussing and acknowledging limitations is a good thing.

A lot of companies are selling their services to look up your graduates on LinkedIn. For just 50 cents per student or $5 per student, they do all the work and find information for you. That sounds great (sans all the money you could be spending if you have a large graduating class), until you think about it. Yes, these companies can find that information for you, but what if 60 percent of your graduating class doesn’t have a LinkedIn profile? What if everyone in the graduating class has a LinkedIn profile, but half of them made their profiles because they were required by a class two years ago—and they haven’t updated their information since? The data that you paid for could say (wrongly) this person is currently a Student IT Help Desk Worker!

And what about other data on the LinkedIn profile…how do you know that it is correct? How can you reasonably assume that the graduate is still a bartender? I have graduates who fill out the destination survey and indicate in the comments that the job that they are currently working is just to pay the bills and they are actively seeking a more professional position.

And then you get into the really fuzzy section—nontraditional graduates who appear to be working in the same position they held before they started working on their degree. Did they get the degree to move higher up in the company or did they just want to get the degree?

Then there are the graduates (I find this often with arts majors) who are working on building their businesses, but are also working multiple jobs to pay bills and make ends meet. How do you classify that information? Because I think the fashion designer who is working as a receptionist and a hostess might indicate on a destination survey that they are employed full time—and not mention the other two jobs.

LinkedIn is a hub for information, but it isn’t the end-all be-all source of information. Yes, we can educate students on how to use LinkedIn, and encourage them to use it, but when it comes to pulling destination survey data from LinkedIn, it should be used with caution and in conjunction with other methods of finding information.