by Kara Brown
University and college career centers all over the country experience challenges reaching their online and satellite campus students. However, these online programs and satellite campuses are incredibly important for students who work full time, are nontraditional, or have other responsibilities that they need to attend to, which makes in-person workshops nearly impossible to attend. While these students are able to gain the knowledge and information that they need to be successful in the classroom, they are missing out on the knowledge and information that they need to be successful in their job search and career development.
While our university is relatively small, we have three satellite campuses and several online programs for our undergraduate and graduate students. We have reached out to these students and requested their feedback about how we can better serve them. The large majority of students explained that they want more access to workshops and presentations because they usually cannot attend on-campus events due to distance or schedules. Our career development center then worked with IT and the satellite campus administration to use Adobe Connect to provide live career development workshops for these students. We are even able to record the workshops so that we can e-mail these workshops to the students who missed them.
Recently, we held our second virtual workshop, and I was given the opportunity to present. Our office decided to present on the topic of resume and cover letter writing. The process of preparing was similar to an in-person workshop or presentation, but it did require e-mailing the link to students and alumni who were interested in attending. Our staff also advertised the event through our social media outlets. Once the evening had arrived, we had more than 60 students and alumni registered for the workshop. This was a huge number in comparison to on-campus workshops that we have held. When the virtual presentation had started there were about 25 students and alumni in the workshop, but this was still a great turnout for us.
Adobe Connect allows the presenter to use live video and audio feed, and I was able to share my computer screen with all of the presenters. Also, workshop attendees can use the chat box to type questions in real time, which is a great function. I have to admit that it felt a bit strange to speak to my computer screen as opposed to actual people, but eventually it felt like any other workshop that I have conducted. Almost minutes after the presentation had concluded, our office received four e-mails from students and alumni requesting services for resume and cover letter reviews. We also sent out a survey requesting feedback, and all of the comments were positive.
While challenges will always exist in trying to reach all of our students, we are excited by the use of technology and software to be able to face these challenges head on. There are a number of positive outcomes to implementing these types of workshops, and we are looking forward to launching more in the future.
If you or your career centers have any questions regarding virtual workshops, feel free to contact me at firstname.lastname@example.org. I would also love to hear feedback about ways that your career centers have successfully reached your online and satellite campus students.
Kara Brown, Associate Director of Career Development, Gwynedd Mercy University