Shannon Conklin, Associate Director of Assessment and Technology, Temple University Career Center
Seven days. That’s how many days until it’s officially “go time” in Chicago for the NACE 2016 Conference and Expo. Are you ready?!
We’re putting together some finishing touches to the planned parts of our itineraries, and, as we think about how to soak up the most from the conference, we’re thinking about social media. In all of our combined years as members of NACE and conference-goers, social media has been a driving force in our experiences. Why? Because it’s powered by us—all of us. So, as we prep, we wanted to pass along this…
Our list of 10 ways to crush social media at #NACE16:
- Always, always include the #hashtag
Planning to post on social media to engage with the NACE 2016 conference? On the fence? Well, if there’s one thing you do, make sure you include #NACE16 in any of your conference-related social media posts. This is your key to the limitless possibilities in Chicago. No matter when or where you tweet, share (Facebook), or snap a photo (Instagram), always tag your post with #NACE16 to elevate your experience as well as that of others. You can easily connect with these platforms on the NACE app! (Get tips on how to use the app, 3 – 4 p.m., Tuesday at NACE Connect.)
Did you know NACE is celebrating its 60th anniversary this year? At the 60th Anniversary Gala, you can use the hashtag #NACE60 on your posts. (We can’t help but think of Sally O’Malley from Saturday Night Live here – shhheeeeeeee’s 60! 60 years old.)
Pro tip: If you use a social media dashboard app like HootSuite, create a stream dedicated to #nace16 to organize all of the posts about the conference.
- Know your platforms now and always
Facebook, Twitter, Instagram, oh my! NACE has us covered on all the key social media platforms in Chicago. Whether you prefer visuals or text, you have options to follow all the action and contribute to the conversation on your platform of choice. Here are the NACE accounts to follow (if you’re not already), that will be documenting all the action:
- Twitter: @NACEOrg, #NACE16, #NACE60
- Facebook: National Association of Colleges and Employers (NACE)
- Instagram: @naceorg
- LinkedIn: National Association of Colleges and Employers
- YouTube: NACE Org
Remember, the conversation starts now and continues after the conference. Log on today so you’re up-to-date on tips for the conference and other NACE news, and hit the conference floor running when you arrive in Chicago.
- Tagging is a sure-fire path to engagement
Want to thank a presenter for a great workshop? Missed a session? Have a question after visiting the Expo Hall? Tagging individuals on social while asking your question or making your comment is the solution. The power to spark a new conversation or form an otherwise missed connection can all be accomplished by tagging an individual’s or organization’s social media account.
Pro tip: Use the conference app to research attendees, presenters, and keynote speakers to make sure you use the correct social media handle when tagging.
- Use social media to learn and share your learning
In a session and have an “aha!” moment? Tweet it. In a between-sessions chat with a colleague and picked up a new idea? Post it. See a slide that sums up the challenges you’ve been facing at work? Snap a pic, tag the presenter, and put it out to your network. When you share the knowledge you learn at the conference, you’ll not only add value to your network, you’ll also create a timeline of learning you can access later. Win-win.
Pro tip: When you share something you’ve learned, leave some space to explain your view or why you think it’s important. Help your audience realize your expertise, too.
- Use social media for fun (and show off Chicago!)
Throughout the conference, keep the social in social media. Your posts can be nuggets of knowledge via text, but also add creative captions and pictures. Your posts should not be limited to just the sessions either. Share the moments in between sessions, capture your experience at the expo hall, and, let’s not forget, the amazing city of Chicago! As you explore the city with new friends and colleagues, showcase the fun you’re having and the sites you discover. All of these elements tell the story of #NACE16.
- Stay charged on the go
We’ve all been there: you’re tweeting, tagging, taking notes, and the dreaded “20%” warning pops up on your screen. Fear not, NACE has you covered with the NACEConnect Recharging Lounge and TECHbar. Amidst all the conference action, this is your go-to spot to recharge your mobile device AND you. Get your devices prepped for the next round of knowledge, and maybe even make a few connections while you wait.
Pro tip: Use this space to network and compare notes with other attendees who are also refueling. Some of the best takeaways and connections at the NACE annual conference can be made during these in-between sessions moments.
Extra pro tip: Get yourself a mobile charging unit for your devices so you can charge anywhere, anytime!
- Post before the conference to track & reach your goals
What are you hoping to learn at #NACE16? Whom are you excited to meet or learn from? Set and establish those goals, then consider using social media to ask your network to help you meet them. Colleagues may be able to point you to a great session, the NACE staff may be able to point you to existing resources for some background reading, and those people you want to meet may get right back to you to set up a time for coffee. Put your thoughts out there so the universe can answer.
- And maximize social media after the conference to your knowledge
You probably already know it (but, just in case, here’s a study from Harvard to prove it); reflecting on your experiences helps you maximize your learning. Take the same approach with the NACE conference this year using social media. After the conference concludes, Storify your posts or write a blog post about your experience. You may find you can make new meaning of things when you take a larger look all you picked up from your time with NACE.
Pro tip: Write a blog post for NACE about your conference experience. It will help you reflect and could invite great conversation from more folks about, generating new ideas and new relationships. (Send your blog to Claudia Allen.)
- Get involved in the “New to Your Network” challenge
At the conference this year, NACE is hosting a “New to Your Network” challenge, where they’re asking you to take a photo with someone new to your network. Then, post that photo to social media using #NACE16 (don’t forget to tag each other) and your photo will be entered into the NACE conference Storify. We’ve both met fantastic people at the NACE conferences over the years, so we expect to see lots of these photos in our feeds!
- Take our “why I love the profession” challenge
And if that’s not enough, we have a special challenge for you! We’ve known each other for years, and our friendship started in the profession (via Twitter – isn’t that fitting?). We love this field for many reasons, one of which is all of the incredible people we’ve come to know over the years. So, as NACE celebrates its 60th anniversary this year, let’s show some love for our work.
Our challenge to you: Use one post on social media to tell us why you love the profession. Make sure to use #NACE16 and mention one or both of us (here’s Kevin on Twitter, Shannon on Twitter, Kevin on Instagram, and Shannon on Instagram). We’ll be sharing your posts and your reasons could make it into the official Storify for the conference! If you’re not going to the conference—or if you’re just feeling the love right now—you can even comment right here on the blog and let us know. We’d love to see the love everywhere.
Now you’re ready to crush social media at #NACE16. We can’t wait to see you online and at the conference in Chicago!
Kevin Grubb is Associate Director at the Villanova University Career Center. Shannon Conklin is Associate Director at the Temple University Career Center. They are two of the authors of the Career Counselor’s Guide to Social Media in the Job Search.
Kevin and Shannon will be presenting a session, “We’re All Technologists: Successfully Realizing the Power of Your Team’s New Technology,” at the 2016 NACE Conference and would love to see you there! Their session is Wednesday, 3 – 4 p.m., Salon A5.