Irene Hillman, Manager of Career Development, College of Business, Decosimo Success Center, The University of Tennessee Chattanooga
Career Services Programs that Engage Employers
College career fairs can feel like a blur. Hundreds of college students, many of them prepared—but just as many of them unprepared, shuffle in and wander from table to table giving employers their pitches. Employers return the favor and point these young professionals to their websites to apply for positions. It’s a way to build visibility on both sides—company and candidate—but creating a meaningful connection simply isn’t in the cards.
So, how can colleges support the authentic engagement needed for both their students to build relationships that will help them launch careers and their employers to gain in-depth access to a targeted and valuable candidate group? Here are some methods being used by the College of Business at University of Tennessee at Chattanooga that might provide some inspiration!
Show Students Where They Might Work
The Company Tour Program was developed specifically for entering freshmen to help tie them into both the UTC and business community very early in their college careers. The college develops a schedule of bi-weekly tours for approximately 20 students (lasting one to two hours) into the facilities of the area’s top employers and these students gain access to companies to learn more about the area’s economy, explore potential employers, and network with Chattanooga’s business community in a very familiar and engaging fashion. This encourages students to think about how their degrees can be leveraged and their academic learning can be applied following graduation, motivating them to be better students who are engaged in networking within professional circles of the city.
Connect Students and Employers Over Lunch
Through Bridge Luncheons, the College of Business invites businesses seeking a way to connect with current students, pending graduates, or alumni to sponsor a business meal. This series brings business students and local or regional organizations together in an intimate setting over a served lunch where candid and interactive dialogue can occur. Typically this is used by companies as a recruiting venue for open positions. Such events are an effective means for companies to spend quality time with multiple candidates at once and serves, in many cases, as a first and simple step in the vetting process. The luncheon is also an ideal place for students to to practice business meal etiquette. Bridge Luncheons are by invitation only based on the criteria set by the sponsoring companies. Students receive e-mails requesting an RSVP if they care to attend.
Jennifer Johnson, a UTC Accounting student (Class of 2015), says, “The luncheons have given me an opportunity to connect with local businesses and to build relationships with their owners and employees before joining the work force.”
She adds, “I am very thankful that UTC has provided me with the opportunity to participate in these luncheons because they have helped ease my apprehension interacting with potential employers and colleagues.”
As an additional perk, colleges can consider such luncheons a minor revenue stream since a reasonable flat rate can be charged to companies and remaining funds (after catering and room costs are covered) would be retained to support other career services activities and events.
Pair Students With a Mentor
The Business Mentor Program is available to sophomore, junior, senior, and graduate students. Experienced professionals are paired with students in a mentoring relationship based on common professional interests, guiding students toward career success. Employers are encouraged to nominate a seasoned professional to the Business Mentor Program.
The program provides a great opportunity for professionals to counsel and influence the next generation of business leaders and increase the work force readiness of future recruits. Undergraduates may even engage in the program for academic credit (one credit). The course integrates academic learning with business world application and experiences. Students meet in class for one month to prepare for the mentoring relationship and then pair with mentors for the remaining semester period.
Practices Makes Networking Easy
The semiannual Resume Week and Mock Interview Week events are another way to help recruiters and students engage in effective networking and develop significant dialogue.
During Resume Week, the college seeks out a few dozen professionals (hiring managers or recruiters) whose careers align with the College of Business academic programs and invites them to participate in the event. Students visit the centrally located student lounge with their resumes to give managers and recruiters a chance provide their professional opinions through a 15-minute review while networking one-on-one. Bios of the volunteers are provided to students so students can plan who they want to meet. We encourage students to dress professionally and bring a business card to make a great first impression on our visitors.
Abdul Hanan Sheikh, UTC Human Resource Management and Management student (Class of 2015), summarizes the impact that the Resume Review event has had on his career launch: “By attending this event, I received remarkable feedback, which helped me make adjustments to my resume. This event helped me get more engaged in networking effectively. It was a great opportunity for me to make connections with business professionals from around Chattanooga. Furthermore, I believe these events helped me land my first internship last fall and then my summer internship as well, and those positions gave me the experience I needed in HR to feel confident about finding a great job after graduation. So now I have a strong resume and solid experience!”
A month following Resume Week, the college holds a similarly arranged series of events for Mock Interview Week. Students walk away with invaluable advice on both developing a robust resume and interviewing successfully, but they get a chance to ask questions about launching their careers to people with realistic answers. As a result, a connection is made and networking flourishes between the student and the professionals with whom they have met.
Engaging with employers need not be an awkward or hurried venture that happens once a semester. When students are provided multiple opportunities for directed networking, relationships can unfold in an enriching manner for our students and our employers!