Conversation With a Career Center Rose

Smedstad-HeadshotShannon Smedstad, Employment Brand Director, Global Communications & Engagement Team, CEB
Twitter: @shannonsmedstad
LinkedIn: www.linkedin.com/in/shannonsmedstad
Blogs from Shannon Smedstad.

As someone who’s made a transition from being on the ground as a college recruiter to a behind the scenes role in employer branding, it’s not often that I get back on campus. However, when I do, it’s a rush of excitement! And, I make the most of those times by observing and talking to as many people as I can (career fairs are great “wells of inspiration” for blog posts).

Recently, I had the privilege of traveling to the University of Pennsylvania’s career fair in Philadelphia. From liberal arts to STEM and Wharton school majors, the students were prepared and exemplified a sense of pre-professionalism. I sat down with the director of Penn Career Services, Patricia Rose, to learn more about her 34 year career in helping to connect students with employers.

What is the role of career services?

Career services is a connector, we’re not a gatekeeper. We don’t have a monopoly on students; for us to be effective in this role as connector, we need to provide obvious value on both sides, to students and employers.

We also have new students coming in every year, and some that do not hear our messages until it’s of greatest importance to them. Therefore regular messaging is important—we have to continue to message over and over again. We have to be the place that has the right information for students.

What has been the greatest change that you’ve seen in career services?

The greatest change is the use of technology. It is easier now for students to get information on employers and easier for employers to get information on students, using LinkedIn, social media, and other tools.

What hasn’t changed?

There are some employers who continue to come on campus once per semester and do not keep us (career services) informed. It can’t be “one and done.” Employers who are successful are the ones that are committed to establishing a presence and make the effort.

How can employers best work with career services?

Work with us and keep us informed. If you are here, hosting a major event or bringing someone from your C-suite to campus, let us know; we can help you get an audience. The summer is a great time to meet with us or invite us to your location, so that we can have a conversation and talk about the best ways to work together.

Also, I would say to be open to students beyond the obvious majors. There are great students in non-business fields, across all majors and school boundaries.

What is your biggest employer pet peeve?

When employers impinge on another company’s “real estate” during career events. And, when companies put undo pressure on students into making offer decisions. They are taking their time to interview with other companies and to make thoughtful decisions. Don’t hound our students!

Read the Reasonable Offer Deadline Guidelines on NACEWeb.

This entry was posted in career services, recruiting and tagged , , by Shannon Smedstad. Bookmark the permalink.

About Shannon Smedstad

Shannon Smedstad currently serves as the Employment Brand Director at CEB, the leading member-based advisory company. She has a passion for all things employer branding and recruiting, and more than 15 years of recruitment industry experience. In 2013, she was named a Talent Warrior by Glassdoor for social recruiting leadership and innovation. Shannon graduated with a degree in Speech Communication from Shippensburg University and currently resides in Lehigh Valley, Pennsylvania. Connect on Twitter @shannonsmedstad.

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