New Millennial Attitudes on Technology and Their Future

kevin grubbA post by NACE Ambassador Kevin Grubb
Assistant Director at Villanova University’s Career Center.
Twitter: @kevincgrubb
LinkedIn: http://www.linkedin.com/in/kevingrubb
Blog: “social @ edu”.

Working in the field of college career services and college recruiting fascinates me. There are many reasons why, but one of the foremost is that speaking with college students keeps me on my toes. With every new class comes a new set of trends to consider.

The "New Millennials"

The “New Millennials” are the next to enter higher education. What trends will they bring with them?

For the past several years and in the next several to come, many of the trends center around Millennials. Viacom, parent company of MTV, VH1, Comedy Central and more, recently released some insightful information about the “New Millennials” – the younger set of Millennials, now ages 13-17. As many of them are the college students of tomorrow, I considered reading this as future-minded professional development for myself. Here are my five most interesting facts from the report:

  1. A large majority of New Millennials are worried that the economy of today will have a negative impact on their future. I see anxiety about getting a job in the “real world” in current students frequently, and this finding makes me wonder what concerns and emotions New Millennials will bring to the table.
  2. The percentage of New Millennials who agree that “My parents are like a best friend to me” is up 10 percent (now to 68 percent) since 2010. I am reminded instantly of the “Bring Your Parents to Work” day idea discussed already on the NACE blog.
  3. 70 percent of New Millennials report that “I learn how to do things on YouTube” or “I go to YouTube for DIY videos.” Confession: YouTube helped me learn how to tie a necktie. So, maybe this goes for us “old Millennials,” too. The finding also makes me glad we’ve already been working on our YouTube presence in our office.
  4. 80 percent of New Millennials say that “Sometimes I just need to unplug and enjoy the simple things.” This just makes me happy. I have a group of Millennial friends that I get together with on Sundays for breakfast. All of us are in education, whether primary, secondary, or higher, and we often talk about how we hope students will break from technology from time to time. I hope this continues.
  5. A key finding of the report is that New Millennials are increasingly finding private ways to share things on social media. On the flip side, I read recently that Facebook is now requiring all users to be available in a Facebook search. I hear discontent with Facebook often from students and friends. Will this shift be another notch against the world’s largest social network?

NACE blog readers, what’s your take on Millennials and trends in our work?

Image credit: flickr.com

Shoutout to @CareerRookie, @DukeCareers, and @justcameo!

It goes without saying that NACE members are the absolute greatest people out there; their drive and enthusiasm never ceases to amaze me. While the #NACE12 chat on Twitter continues to heat up, a few people have taken their excitement for the NACE 2012 Conference & Expo to a whole new level and they deserve some recognition for it!

Last week NACE debuted the 2012 Pre-Conference Video in hopes of getting everyone psyched for the big event. The staff members from the Duke University Career Center then posted a video reply in the form of this gem right here, check it out:


I love it! I gotta give it up to these folks, they totally rocked this video! You can tell them how awesome you thought it was on Twitter, @DukeCareers and @justcameo. You can also tweet your own reasons for being excited for the conference by using hashtag #NACE12.

I also have to share this great blog post by Nathan Lippe, the Director of CareerRookie.com, called5 Top Reasons You Can’t Miss NACE (Aside From Location). Nathan, you are making the NACE Marketing Team’s job super easy and we appreciate it! You can find Nathan and his company on Twitter at @CareerRookie.

Are you talking about #NACE12 in your social spheres? We want to know about it! Always tag #NACE12 on Twitter and shoot me an email at amiller@naceweb.org.