Working in the field of college career services and college recruiting fascinates me. There are many reasons why, but one of the foremost is that speaking with college students keeps me on my toes. With every new class comes a new set of trends to consider.
For the past several years and in the next several to come, many of the trends center around Millennials. Viacom, parent company of MTV, VH1, Comedy Central and more, recently released some insightful information about the “New Millennials” – the younger set of Millennials, now ages 13-17. As many of them are the college students of tomorrow, I considered reading this as future-minded professional development for myself. Here are my five most interesting facts from the report:
- A large majority of New Millennials are worried that the economy of today will have a negative impact on their future. I see anxiety about getting a job in the “real world” in current students frequently, and this finding makes me wonder what concerns and emotions New Millennials will bring to the table.
- The percentage of New Millennials who agree that “My parents are like a best friend to me” is up 10 percent (now to 68 percent) since 2010. I am reminded instantly of the “Bring Your Parents to Work” day idea discussed already on the NACE blog.
- 70 percent of New Millennials report that “I learn how to do things on YouTube” or “I go to YouTube for DIY videos.” Confession: YouTube helped me learn how to tie a necktie. So, maybe this goes for us “old Millennials,” too. The finding also makes me glad we’ve already been working on our YouTube presence in our office.
- 80 percent of New Millennials say that “Sometimes I just need to unplug and enjoy the simple things.” This just makes me happy. I have a group of Millennial friends that I get together with on Sundays for breakfast. All of us are in education, whether primary, secondary, or higher, and we often talk about how we hope students will break from technology from time to time. I hope this continues.
- A key finding of the report is that New Millennials are increasingly finding private ways to share things on social media. On the flip side, I read recently that Facebook is now requiring all users to be available in a Facebook search. I hear discontent with Facebook often from students and friends. Will this shift be another notch against the world’s largest social network?
NACE blog readers, what’s your take on Millennials and trends in our work?
Image credit: flickr.com