Career Coaching Notes: How Are You Meeting Student Needs?

Rayna Anderson

Rayna A. Anderson, career counselor, University of Houston
Twitter: @Rayna_Anderson
LinkedIn: www.LinkedIn.com/in/RaynaA
Blog: RaynaAnderson.wordpress.com
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Many of today’s college students are bold, hungry, and pressed for time. They have high expectations and want to be connected with the best opportunities in the fastest way possible. So is the traditional, one-hour appointment the most effective way for your staff to use its time? Not always.

You’ve seen it before: a student comes in for their scheduled appointment, but their cell phone keeps buzzing and they seem to be very preoccupied. They nod you along hurriedly as if to say, “Yeah, yeah. Just get to the good stuff already!” This behavior reflects several research findings that suggest that the average American attention span is getting shorter.

As professionals in a helping field, we get teased about the “fluffy” nature of our work and that we spend too much time on “touchy, feely” discussions. But in today’s world of easy access and instant gratification, the reality is that not every student needs a hug.

(Find tips and best practices in career counseling and coaching on NACEWeb.)

So, is your staff able to shift gears based on students’ needs? Are we acknowledging the difference between counseling and coaching and then adjusting our services accordingly? Or, have we made hour long appointments our standard? These longer appointments are great when a student has career concerns that require in-depth attention but in other cases, students just need quick and specific advice. Answer the poll and comment below; let us know your opinion on appointment duration and the need for a change of pace in career services!