Career Coaching Notes: Social Networks Beyond Networking

Rayna AndersonRayna A. Anderson, Career Advisor at Elon University
Twitter: @Rayna_Anderson
LinkedIn: www.LinkedIn.com/in/RaynaA
Blog: RaynaAnderson.wordpress.com

We are currently living in the instant information age: a time when we can learn anything with the simple click of a button. But with this more accessible knowledge comes the increased expectation for everyone to actively participate in information sharing. Social media users have become reporters, commentators, and critics of the most recent advances, so it’s no wonder why more and more people are taking to their social network accounts to learn the latest news. 

Not only has technology changed with way we communicate but it has changed the future of the U.S. workforce.  So much so, that it has been estimated as many as 65 percent of grade schoolers will go on to have jobs that do not yet exist. So what better way for college students to stay abreast of industry changes than by engaging in online career conversation! How many photographers would have been better prepared had they known that cell phones would someday include quality cameras? How about social media’s impact on news stations, magazines, and even the hospitality industry?

Beyond the celebrity stalking, hometown gossip, or superficial brown-nosing, social media can greatly impact a student’s chance to kick-start their career. These outlets provide, not only access to professional contacts, but also great opportunities to establish oneself as a knowledgeable and invested professional. Additionally, companies have come to value visionaries that can help keep their businesses afloat in changing tides. Participating in Twitter chats, sharing articles via Facebook, contributing to LinkedIn group discussions, and even blogging can be great ways for students to collect and contribute to useful information.

How often do you encourage students to use social media for career/industry education?