NACE Flash Poll: Will Social Media Replace the Resume?

kevin grubbNACE Ambassador Kevin Grubb
Assistant Director at Villanova University’s Career Center.
Twitter: @kevincgrubb
LinkedIn: http://www.linkedin.com/in/kevingrubb
Blog: “social @ edu”

The use of social media in recruiting is a hot topic that’s not cooling down anytime soon. College recruiters consider a candidate’s online presence carefully, and college students use social media to learn about and connect with employers of choice.

A 2012 Forbes article, Facebook Can Tell You if A Person is Worth Hiring, cites research from Northern Illinois University which “suggests a person’s Facebook page can predict job performance and academic success.” This PCMag article discusses Klout’s possible influence on hiring decisions. And, of course, we all know how influential LinkedIn has been in recruiting lately. All of this talk has many speculating that “social media is the new resume.”

So, NACE blog readers, weigh in: do you think social media will replace the resume? Vote in the poll and share your thoughts on the future in a comment!

The Assessment Diaries: The Mystery of the Resume Writing Assessment (Part 1)

Desalina Allen

Desalina Allen, Senior Assistant Director at NYU Wasserman Center for Career Development
Twitter: @DesalinaAllen
LinkedIn: www.linkedin.com/in/desalina

In career services, most of us are used to facilitating workshops that teach our students or alumni skills.  The topic could be leadership, networking, career research, or social media and the job search.  Oftentimes, after these events we send out surveys to determine just how much students learned.  We ask if students feel more comfortable with the topic and understand some of the key take-a-ways. We may even throw in a satisfaction question or two.

Today,  I want you to imagine that you’re getting ready to facilitate one of those workshops and the topic is: Resume writing!  Don’t get too excited….

You know how when you start a presentation, especially one you’ve done often, you pretty immediately get a sense of how the audience will respond?  Sometimes you walk in and students are just waiting for you with that expression on their face that tells you even if Eddie Murphy were giving this presentation they might sleep through the entire thing?

Well, on this day you experience the exact opposite. Students are eager, smiling, even awake. They raise their hand when you ask for input and they actually laugh at your pathetic resume jokes (that you’ve managed to add just to keep yourself interested). You talk about clarity of format, keeping it to a page, customizing it for each position and you look around only to see heads nodding vigorously.

After the presentation you review the post event surveys. Students are giving you high marks across the board: they now understand resume basics, they feel they can apply these concepts to their own resumes, they even write comments about how great of a presenter you are.

That night, you check your e-mail and you have a very sweet request from one of the participants:  She notes that she learned a lot from the presentation but wants to come in tomorrow for a quick resume review just make sure everything is OK before she applies to a position. You reply “Sure!” thinking to yourself, “this should take only 15 minutes.”

Fast forward to tomorrow.  The student is seated in front of you.  As she reaches into her backpack to pull out her resume, your view switches to slow motion.  Suddenly, you catch a glimmer of light bouncing off of the object she’s taking out….

…..wait

…what the

….is that

….is that a staple??  

So, obviously this is a HUGE exaggeration (cue sarcastic snickers), but what went wrong here? Didn’t you talk about page length? Weren’t you clear about editing out non-relevant content? Surely you touched on including pictures. How could it be that after all of your hard work and intuition the student just didn’t get the point?  What about all of your positive survey results? Could they have misled you?

Stay tuned for part 2 of The Mystery of the Resume Writing Assessment where I’ll discuss the post-event assessment.  In the meantime…any guesses, comments, or thoughts on why this approach doesn’t always work? Leave them in the comments section below!

Resume Ramblings: The Objective

Marc Goldman, Executive Director, Career Center, Yeshiva University

Marc Goldman, Executive Director, Career Center, Yeshiva University
LinkedIn: http://www.linkedin.com/in/marcjgoldman Twitter: @MarcGoldmanNYC

Throughout my 20-year career in this business, I have reviewed more than my share of student and alumni resumes.  At the beginning of my career, an objective statement was a fairly common element on resumes and one suggested by many career counselors.  Over the past two decades, I have heard great debate over this brief introductory statement.  And today, it is viewed by some as the appendix (non-vital organ reference) of the resume.  Some counselors and employers opine that it should never be included.  Others say it can still be helpful to the job seeker to kick off their application document.  And of course, the more astute professionals (or fellow alumni of my Psych 101 course at Cornell), will put forth, “It depends.”

Here at Yeshiva University, my team has volleyed this bouncing ball of confusion back and forth many times.  We decided to take it to the street, so to speak, and survey some of our partner employers to solve this elusive mystery once and for all.  What did we learn from this quickie survey of a small sampling of employers?

  • 43 percent responded that they are fine with an objective that is a one-line statement of the targeted goal of the resume
  • 11 percent responded that they are fine with an objective that is a longer statement including specific candidate qualifications
  • 18 percent responded that they are fine with an objective that is more of a detailed summary of the resume
  • 27 percent responded that they did not want to see an objective on a resume at all

Basically, we noted a diversity of opinions in our survey results, which mirror the myriad views on the subject I have encountered over time.  Where do I stand at this point in my career?  No more stalling, Goldman.  Fess up and proclaim to the World Wide Web your thoughts on the objective.  Here goes nothing…

The objective is – wait for it – OPTIONAL.  I have always believed that and still do to this day.  There are situations when it can be helpful and effective for an applicant, and there are times when it is useless and pure fluff.  Here are a few points related to my philosophy on this “important” topic:

1)      An objective can provide a resume with direction when it might not otherwise have a clear one.

2)      An objective can note the target of a career transition when the resume content only details transferable skills from indirectly related experience.

3)      An objective can help the student with extremely limited experience demonstrate a goal in mind to prospective employers.

4)      An objective can provide the introduction you need when a contact is passing along your resume as a referral to another contact and so on and so on.  Did I just date myself with this obscure shampoo commercial reference?

5)      An objective is unnecessary when there is a strong clear theme to one’s resume.

6)      An objective is unnecessary when you are sending a cover letter in which you discuss your intentions as an applicant.  (Alas, the devil’s advocate in me voices the opinion that many employers don’t read the cover letter, so maybe an objective is still needed.  Ah, the cover letter.  A tale for another blog entry!)

7)      IF an objective is used on the resume, please be specific.  I actually saw one recently that I shall paraphrase as the following, “Looking for a position in the working field.”  Okay, that’s a bit extreme, but you get my meaning.

What does all of this signify in the greater job search scheme of things?  Will the objective or absence of one make or break one’s shot at that dream opportunity?  All I can tell you is that the objective is something quite subjective.