For most job seekers LinkedIn is the “go-to” social media site. (I will talk about LinkedIn in another post.) I have been encouraging students lately to take to Twitter to get the most up-to-date information about the companies and industries they are interested in and to build their personal brands.
Here are some tips you can share with students about using Twitter for the job search:
- Follow companies where you would like to work. You will have real time information on hiring, expansion, and new product development. And when the time comes for an interview, you will be completely up-to-date on company happenings.
- Follow industry experts. Not sure who they are? Check out www.listorious.com to see who the top tweeters are in each industry.
- Retweet relevant posts. Your twitter posts should reflect your career interests and aspirations. A student interested in a marketing position should follow and repost interesting and topical articles about marketing.
- Search for jobs: Websites such as www.twitjobsearch.com list many positions only found through Twitter. Why? Because employers want to hire those who are social media savvy.
- Connect Directly: Someone that you follow say something interesting and you want to comment? Go right ahead! It’s a great way to develop relationships with experts in your chosen field. Anyone on Twitter can be sent a direct message by placing the @ before their Twitter handle in the message box.
Want to get started? Tweet me at @PamelaWeinberg!