Black Friday…In April?

Chaim Shapiro

Chaim Shapiro
http://chaimshapiro.com/
http://www.linkedin.com/in/chaimshapiro
https://twitter.com/chaimshapiro

I know what you are thinking. It is finally April and that means baseball, warmer weather, taxes, and Black Friday.

Black Friday? No. You are not having a flashback to packed stores and stampedes the day after Thanksgiving and this isn’t an April Fool’s joke. I am talking about the #NACEBlackFriday chat with NACE President Dan Black scheduled for Friday, April 4th from 1-2 p.m. (ET) on Twitter.

Once again, Dan will lend his ears—and his last name—to a Twitter chat about all things NACE. Do you have questions or ideas? Are there any thoughts that you want to share about the conference or the future of the profession? This is your chance to bring them right to the top!

This time, you can e-mail your questions in advance to callen@naceweb.org or just show up and surprise Dan during the open forum portion of the chat (any guesses as to what I plan to do?).

So pull out that extra Black-Friday-Sale iPad you didn’t need and some of the  left-over turkey you don’t want to admit is still hiding in the back of your freezer and join us for #NACEBlackFriday because there are only  268 shopping days until Christmas (and 259 until Chanukah)!

 

 

NACE Membership: Making It Personal

Dan BlackDan Black, Americas Director of Recruiting, EY LLP
2013-14 NACE President

LinkedIn: Dan Black
Twitter: @DanBlack_EY
Ernst & Young LLP

Among the items I always carry with me are my car keys, my phone, and a reminder that, every day, I need to personally connect with at least one NACE member. Why? Because I believe in the power of networking and, when a personal relationship develops, it reinforces the strength of the profession.

Empowering members to make personal connections—to people, resources, and professional development opportunities—is central to NACE’s new membership model, which was designed by a task force of NACE members to break down the layered complexity of previous structures and provide expanded benefits to all members. I was proud to be a member of the task force and very excited to see the new model being rolled out.

What does this mean for you? The first key benefit is inclusivity. Under the new model, you can bring more people from your organization into the fold and help them develop their own professional expertise. It promotes the learning, networking, and engagement of staff at all levels of your organization.

The second key benefit of this model is access. You and your staff will have expanded access to “non-benefit” resources. For example, I participate in all of the surveys NACE generates for employers. Under the new membership model and because I am a survey participant, all the members in my organization will now have access to these surveys’ research reports. Being able to operate from the same foundation of information and resources is important to my organization since we strive to attract, engage, and hire top-level candidates as “one team.”

It doesn’t matter if you’re part of a large corporation with a global recruiting presence or you’re a one-person career services office at a small college—you will benefit from NACE’s new membership model. It will give you greater access to the information you need, the development opportunities you want to take advantage of, and the personal connections you want to make.

Make the change today! You don’t have to wait until your scheduled renewal to take advantage of the new structure. Bring membership benefits to more people in your operation right away by contacting the NACE Membership Team at customerservice@naceweb.org or 610.868.1421.

Leveraging Social Media to Engage Students

Dan BlackA post from Dan Black, Americas Director of Recruiting, Ernst & Young LLP
2013-14 NACE President






On Thursday, August 22, I’ll be moderating a panel of employers as they discuss their digital engagement strategies at the NACE Social Media Mashup (#NACESocial).

We’ll be discussing best practices, including how to leverage social media to engage students.

At Symantec, for example, Emma Hooks and her team don’t just use social media to push content: Instead, they’ve built a lot of interactivity into their Facebook page. (The downside according to Emma: Maintaining the Facebook page in real time can be challenging.)

eBay focuses on just-in-time interactions, responding to posts 24/7/365. Jen Lamorena says eBay has very clear goals for all of its social media channels, and sees that having a “face” or “voice” behind eBay’s efforts is critical.

InternMatch provides unique content to its target audience while maintaining a voice that is true to the company’s culture and brand, explains Ashley Mosley. InternMatch also uses Google+, a tool that many employers are eager to learn more about.

And Emily Vera says Northrop Grumman strives for the “viral reach” by focusing its strategy on generating quality content that not only engages its immediate following, but prompts them to share it so it reaches an exponentially higher number of users.

Also of particular note during the Mashup will be the introduction of NACE’s Career Counselor’s Guides to Social Media in the Job Search. Written by career services professional for careers services professionals, these free resources cover LinkedIn, Facebook, Twitter, Pinterest, and blogs, and will help practitioners assist their students in creating strong profiles, networking and connecting, and finding jobs and internships on these networks. (Thanks to Kevin Grubb, Villanova University; Shannon Kelly, University of Pennsylvania; and Megan Wolleben, Bucknell University, for all their work!)

I’m excited to be a part of this unique event and I’m eager to share the ways we at EY use social media to brand ourselves and attract top talent. And because of the robust group of presenters and attendees and the breadth of the programming, I know I’ll leave San Jose with a greater knowledge of how we can leverage social media to achieve our goals.