Espie Santiago, NACE Guest Blogger, is an assistant director of career counseling at the Stanford University Career Development Center
LinkedIn: www.linkedin.com/in/espiesantiagoOn Friday, August 23, my colleague Bev Principal and I will be conducting a session on “Strategies to Help Students Get the Most from Their LinkedIn Experience.” As career services professionals and employers, we all know that LinkedIn is a mandatory tool in today’s job market, but it can be challenging to convince students of its value without structured programs. It’s even more challenging when faculty and academic departments on your college campus don’t use LinkedIn themselves, and therefore don’t support or encourage students to use it. We’re excited to share with you how we, at the Stanford University Career Development Center, were able to successfully grow our LinkedIn program amongst students, faculty and staff, thereby helping students get the most from their LinkedIn experience. Ours is one such success story, but we’re also anxious to hear anecdotes from others on the do’s and don’ts of building social media programs at your respective organizations.
I am really looking forward to meeting fellow social media enthusiasts throughout #NACESocial!