Outcomes Data: Let’s Own the Opportunity Ahead

Marilyn MackesMarilyn Mackes, Executive Director
National Association of Colleges and Employers
Twitter: @NACEMarilyn
LinkedIn: www.linkedin.com/pub/marilyn-mackes/8/210/a70

There is very little these days that policy makers agree on—no big news there. The BIG NEWS is that our profession has an opportunity to lead in an area that many in the public and private sectors do care about and will most certainly impact the work we do in the future.

What is it that the President and legislators in both parties agree on? The need for detailed outcomes data about college graduates and their first destinations after receiving their degrees.

In 2013 we saw a number of federal and state initiatives launched to meet the growing demand for accountability and transparency about college outcomes.

  • In February 2013 in his State of the Union Address, President Obama introduced the College Scorecard designed to provide data on affordability, value and employment potential by institution. http://collegecost.ed.gov/scorecard/
  •  According to the National Conference of State Legislatures, nearly 20 states have moved formally to performance-based funding for higher education institutions and the majority of states report interest in doing so.
  • Numerous efforts from both parties are being proposed by federal lawmakers to collect and report data about the value of education and the specific first destinations of college graduates.

What does this tell us? The demand for hard data is real and the expectation for data delivery is imminent. The time is NOW if our profession wishes to lead in determining how we can best collect and report data about college graduates and develop the means to do so.

In January at our Advocacy Mashup in Washington D.C., NACE will be releasing Guidelines for First Destination Surveys, developed and reviewed by NACE members. More than 150 members provided commentary and recommendations related to the formulation of these guidelines.

Those attending the Mashup will have the opportunity to discuss the scope and content of the Guidelines as well as consider how to strengthen the data collection and reporting for their institutions. They will also look at how we as a profession can come together to meet the demands being placed upon us externally for accountability and compliance. We hope you can be part of that conversation—but if you can’t, it won’t end there. We look forward to engaging our members in this discussion on an ongoing basis and encourage your participation in the future.

Let’s make sure we don’t let others pave the way for what is certain to happen. Let’s create opportunity and strengthen the role of our profession as we come together to provide high quality and timely data about the outcomes of our graduates.

For more information about the Mashup or to register, go to http://www.naceweb.org/events/advocacy-mashup.aspx.

Make Your Resolution to Join the Advocacy Revolution

Marilyn MackesMarilyn Mackes, Executive Director
National Association of Colleges and Employers
Twitter: @NACEMarilyn
LinkedIn: www.linkedin.com/pub/marilyn-mackes/8/210/a70

Before we know it, we will be reliving our holiday festivities through our phone camera pics and will be making New Year’s resolutions for 2014. Hmmm—choosing a new diet plan? Practicing the latest exercise regimen? Expanding the reading list?

Advocacy Mashup for Career ServicesI recommend creating an impact on our profession and the specific work we do by being a part of NACE advocacy initiatives. And there is one really great way to get started.

On January 31, 2014, NACE will host the Advocacy Mashup for Career Services in Washington, D.C. Those attending this one-day event (space is limited to the first 120 people registered—as of this writing we are filling up fast!) will participate in three focused sessions:

  1. First-destination surveys,
  2. Unpaid internships, and
  3. International students and immigration reform.

I know all of us engaged in career services recognize these as “hot topics” that directly touch the students and employers we serve. And they surface MANY questions for which we need answers.

So here’s my list of why attending this event should be one of your resolutions for the New Year:

  1. As lawmakers and institutional leaders place more emphasis on outcomes and “scorecards,” we need to know the what, how, and when for collecting data about our graduates. NACE’s First-Destination Task Force has released preliminary guidelines for career centers and institutions to deliver reliable and comparable outcomes data. (Federal agencies and legislators are already interested in these guidelines, so what better way to be prepared than to join us at the Mashup!)
  2. There has been much debate about the practice of unpaid internships—“valuable” work experience vs. “free” labor. You will gain information about the role of career services in the context of this issue and engage in discussion about current regulatory guidelines.
  3. Advising international students continues to challenge career services as current hiring restrictions limit their ability to gain employment. You will learn what proposed immigration legislation entails and how this could impact your services to students.
  4. Overall, you will hear from Washington experts from federal organizations and public policy groups addressing the issues that matter to you and your institution.
  5. This could be a great way to engage others at your institution that care about these issues, your vice-presidents and institutional research administrators in particular. Together you can get first-hand access to federal perspectives.

For more details about the event and to register, visit www.naceweb.org/events/advocacy-mashup.aspx

One last thought regarding your New Year’s resolution: Your voice counts, so whether it’s at the Advocacy Mashup or other advocacy initiatives that lie ahead, GET ENGAGED! To learn more, check out the information provided on NACEWeb.

Finally, though a bit early, I wish you all a very happy new year … and huge success with your resolutions!

Note: An employer-focused relations and recruiting mashup is planned for late March. Watch NACEWeb for details.