Early Talent Management

Helen HongA post by Guest Blogger, Helen Hong

College Relations Manager, WellPoint Inc.

Twitter: @wlpcollege

LinkedIn:www.linkedin.com/in/helenhongWorkforce plan much? It should only be natural for us think about how we’ll be replacing our current interns and new hires with the next generation of talent but many times it’s an afterthought that only occurs when we’re presented with an urgent need. We typically put a lot of attention and focus on workforce planning for middle and senior management in our organizations (and hey, they’ve been doing this for years in the sports world!) But it’s almost more imperative for us to be thinking about this in the college recruiting space because of the limited time that they occupy their positions. Nowadays, it’s not uncommon to see more attention and investment in the freshmen and sophomore classes. Some planful employers are even investing heavily in individuals who won’t even be eligible to be on their payroll for several years. Other companies have used creative ways to leverage times that students aren’t even in the classroom (case in point, Deloitte’s innovative Alternative Spring Break program).

I attended Prudential’s presentation on early talent management on Wednesday and was incredibly appreciative of their willingness to share the highs and lows of their college program. Even in the midst of their own leadership change, the small but mighty team showcased their commitment to growing their own through two creative programs. Many of us could relate to their frenzied experience of going from a centralized program to decentralized to centralized again. (Let’s not even try to imagine the incredible culture shift and re-education involved with so much change!) But push forward they did and they created two early talent ID programs:

  • ASAP (Actuarial Success Awareness Program) – a one week program, introducing math and actuarial students to an actuarial career
  • Peak Leadership Conference – provide underrepresented individuals (women, minorities, veterans) early exposure to Prudential’s business and career paths

It was also very compelling to learn how they were tracking and sharing data and metrics internally so that everyone knew what was going on at any time. Since it’s still a fairly new program, I’m curious to see what happens in the next year when they start seeing more movement into internships and full-time positions. No doubt, they’ll keep a close eye on how many of those positions are filled with those from their early talent ID programs.

Is early talent management something that’s on the forefront of your minds as well?

Career Services Competencies, Predictions for the Future, and Hugs

kevin grubbA post by NACE Guest Blogger, Kevin Grubb.
Assistant Director at Villanova University’s Career Center.
Twitter: @kevincgrubb
LinkedIn: http://www.linkedin.com/in/kevingrubb
Blog: “social @ edu”.

 If I had to sum it up what happened today at the NACE conference for me in as little words as possible, there you’d have it.  Let me cut right to the chase and tell you some of what I have learned today in my sessions, mixed in with some commentary on my part.

Career Services Competencies

This morning, members of a NACE task force on career services competencies, Laura Melius and Sam Ratcliffe, debuted the association’s career services competencies.  What a cohesive, thorough document.  It describes, from basic to intermediate to advanced, the skill set needed to be successful in career services.  There’s no way I could possibly explain it all in a blog post, so let me tell you where to find it right now: on your mobile device, download the NACE conference app.  From the home screen, click on “More” in the bottom right corner.  Then, click on “Resources,” and then click on “Career Services Competencies.”  There you’ll have it!  NACE will also be releasing this on their website soon.

What I definitely can share with you is all of the ways our group thought the competencies would be helpful in our everyday practices.  Here’s just a little bit of what we brainstormed:

The competencies can help us…

  • With the performance management process and staff development, using the competencies as a benchmark to start from
  • Create and change job descriptions of positions within offices to match what is needed at a college or university
  • Demonstrate where staff or the office needs to get resources, to improve budgets for professional development and staffing
  • Show senior leadership at our institutions what we do and what we need to do
  • In the recruiting process for our offices: we can assess candidates’ competencies in interviews

And where do we see the competencies going from here?  Sam made it clear that this is a “living document” – one that we should consider for revision and review regularly.  As our jobs and the career services landscape continues to evolve, so should the competencies.  There will be a feedback form on the NACE website with the document for us all to add our voices.  In addition, NACE plans to build a continuum of learning & resources based on this competency guide.  There is talk of creating a certification program based on the competencies, though that will take time to properly develop.  After looking at the document myself, I am excited to see where this could lead us.  Take a look!

The Future of Career Services

One of my afternoon sessions was this one, led by Tom Devlin, Tom Halasz, and Marilyn Mackes.  I’ll start off by saying – this was packed!  Here’s a quick shot of the room which does not do it justice (I tried):

Tom, Tom & Marilyn put together a thought-provoking, conversation-starting, and funny presentation.  Smart & funny is a combination I think of like cookies & milk – they are good alone, and even better together.  Each of these three had that mix of both.

The presentation centered around three major points, and I’ll the cliff notes version here to help you get a flavor of it.  Would love to hear your thoughts on the future of career services, too, so please share in a comment!

The higher education landscape is dramatically changing.  Colleges & universities have limited resources and revenue.  The growth period for high school graduates is officially over, and will be in a decline for the next 10-20 years.  MOOCs, social media, and other technologies are shifting how work gets done and the expectations of students.  On top of that, there are several initiatives at the state and federal level that seek to define the outcomes or “ROI” of higher education.

Sounds pretty grim, yes?  I almost hid under my chair (…kidding).  In challenge, lies opportunity, and that’s there we, career services, come in.  Cue emphatic and uplifting trumpet sounds.

Now, we have the opportunity to define ourselves as campus-wide career services leaders, partnering with faculty who may need us more than ever.  For many, we may want to consider focusing on more than just the first-year experience, but consider the sophomore experience.  How are we providing support to students at a critical time in their academic lives – when many choosing or honing in on majors and some of the tough decisions?

Where could this all be going?  Tom Devlin provided some of his thoughts going forward, which included: online appointment scheduling with an interactive and customized response to the appointment scheduler’s needs.  So, when a student consider pre-med enters that in to their appointment notes for the counselor, a sort of “road map” for exploring pre-med options appears and suggests ideas for the student.  Tom suggests we may be focusing as much or more on internships as we are right now on post-graduate opportunities.  They are becoming the “first job” for everyone.  Perhaps we will develop better relationships with third-party providers who can help us perform some tasks we need to complete, but are not as high on our list of priorities.

What I thought was most interesting about this session was that Tom, Tom, and Marilyn opened up the floor to hear our thoughts and “predictions” for the future.  I’ll share mine and hope that it allows you to share yours on this blog in a comment.

One of my specialties is definitely social media.  Yes, I am a millennial, but no, I don’t spend all day on it – I promise.  Anyway, I teach a 1 credit class I created at Villanova on how students can use social media in their job searches.  What I am noticing from that, when I reflect on the bigger picture of a lot of their questions and concerns, is this.  We need to help students jump this psychological hurdle of looking at themselves as students to begin considering themselves as professionals.  With social media, the “personal” and “professional” world collide, and it happens for students faster and sooner than ever before.  Whereas one funny, perhaps not most impressing moment was private before, now it might be public and online for unknown others to view via social media.  If we can help students understand themselves, their skills, and their experiences as professional and valuable, they are much more likely to feel proud and confident talking about all of this online.  Then, they attract others with similar professional interests to them, and thus become better networked and viewed more favorably by those in seats of recruiting.

At the end of the first full day at the conference, the only other big reflection I have is that today there was so much hugging.  Hugs and warm greetings around every corner I turned, and I am actually not exaggerating.  So, if I can send you one non career services or recruiting related item from Orlando, it’s a hug from everyone at the NACE conference.

Notes on Motivating Students & Grads to Get on the Ball

Doug MillerA post by Guest Blogger, Doug Miller, faculty member and New Media Manager, DePaul University

Douglas Lee Miller – Chicago, IL | about.me On Twitter: @douglasLmiller

Motivating GenY is different from GenX – it is less about them and more about you.

GenY unemployment at 9% but what often gets overlooked is an even worse situation about UNDERemployment. Over half according to the Atlantic.

Many are delaying major life decisions as a result.

Retiring workers need to be replaced so there are some opportunities. There is a “grey ceiling” that exists for GenX since many boomers are delaying retirement due to recent economic downturns. When they do leave, GenX is not large enough to fill those spots so GenY will benefit – eventually. Luckily it seems employers are hungry for the fresh perspectives and creativity which is good for GenY but might be bad for GenX since there is baggage that comes along with bringing them on.

GenY students can benefit from this but often drop the ball when it comes to online presence and offline soft skills in interviewing and communication of transferable skills.

As a result the Career Advisory Board has been developed to meet the challenges facing career advisors.

47% of directors view lack of motivation as a major barrier for recent grads.

35% rank that lack of motivation as the number one barrier yet only 24% felt students lacked the skills needed to get careers. Why is this dissonance here?

Part of that is in the perceived mindset of GenY and in their girth. 4 million more than boomers (largest in US history.) It is believed that most GenYers believe they are better than the competition – obviously this can't be the case but their enculturation was such that they were all highly valued.

More insight can be found in an exploration of motivation (intrinsic vs. extrinsic.) A great resource about this is Dan Pink's book Drive.

Appeal to their personal passion and interest. Give over control to increase intrinsic motivation. Share the big picture.

Amazon.com: Drive: The Surprising Truth About What Motivates Us (9781594484803): Daniel H. Pink: Books

Sometimes extrinsic is appropriate sometimes intrinsic. It depends on the person and the task. Luckily seeing people as individuals increases affinity among GenY in general so doing so increases intrinsic motivation.

Make the most of the first interaction – it will be key. Judgements will be made quickly.

They will remember more about how you made them feel than what you said. – Alexandra Levit

Start early, start often. Share expectations early – communicate what GenY is expected to do. Utilize peer influence – hold support group style events that pair older students with younger students (mentoring circles) to connect and share issues. Facilitate where you can. Motivate both students and peer mentors.

Model successful GenYers as success story marketing via in-person or virtual billboards for praise.

Bloggers thoughts: My concern with testimonials is that there may be unmeasurable negative consequences – that many students may have decreased motivation with the lifting up of outlier examples and great successes, due to lowered self esteem and a feeling of being left out or unfairly excluded. If GenY all feel like they are the best, should we be prepared to showcase all students to avoid making some feel excluded? Most in the room don't seem to share my concern.

Get top executives to call out those good examples.

They played a voicemail of an emotionally charged success thank you as a way to remind career service folks to feel empowered.

Present individual challenges to boost intrinsic motivation. Making challenges intriguing and game like can be highly effective but requires the creativity and involvement of the entire community. Motivation decreases quickly with failed expectations so make sure to manage expectations. Help them understand the mechanics of the process to keep them from being demotivated.

Faculty and parents can be key allies, just as can peers.

Final Blogger Thoughts: There was some discussion of the need to integrate digital tools. While I agree, I feel the need to warn that there is far more to leveraging social media than just Facebook – and in fact it may soon be the last place we want to be. Likewise, I worry that using digital tools could create negative impressions because we simply cannot match the user experience offered by modern digital tools.

Career Advisory Board | Devry University

Best Practices for Live Tweeting at #NACE13

Heather TranenA post by Guest Blogger, Heather Tranen
Associate Director, Global Communications & Strategic Outreach, NYU Wasserman Center for Career Development
Twitter: @htranen
LinkedIn: http://www.linkedin.com/in/heathertranen

The days of high brow, intellectual conversation at conferences are over.

Well, maybe not over, but thanks to social media platforms like Twitter, things are getting a little more fun and dynamic. 

 

Live tweeting allows attendees to stay engaged by live tweeting their thoughts on speakers and content throughout different workshops. This both builds connections within those at the conference, and also includes the twitterverse as a whole in the conversation.

Although Emily Post did not provide us with insight into proper live tweetng etiquette, Twitter Media provides a good guide. I figured I would also give you my two cents on effective live tweeting. Whether you’re a first time tweeter, or a veteran, in anticipation of #NACE13, these are my…

Top 5 Live Tweeting Best Practices 

1. Save #NACE13 so you can see what’s happening  Hootsuite.com is my platform of choice for organizing social networks. I call it my control station because the site allows you to view multiple social networks and save streams. Save #NACE13 as a stream so you can view all of the fabulous insight your peers share throughout the conference.

 

 2. When it comes to Hashtags, It’s Quality Not Quantity  #Feel #like #you #see #hashtags #everywhere? The “pound sign,” as my mother calls it, is a great way to build community, see what’s trending, host contests and facilitate Twitter chats. If used strategically (and not excessively), a hashtag expands engagement amongst followers, and even increases your number of followers. For our purposes, we will discuss how to use hashtags while live Tweeting at the upcoming NACE conference. You’ll want to use the designated event hashtag, #NACE13 for any tweets relating to the conference. During the conference, you can use the #NACE13 when tweeting about the different workshops, networking opportunities, or delicious meals that occur over the course of the event. You can also think of using other relevant hashtags along with it. 

Not to tweet:

Why not tweet this? First, it looks like a 13-year-old girl wrote it. Second, only two of these hashtags serve any relevance to us as grownup professionals who can eat ice cream for dinner if they feel like it.
To Tweet:

This is a great tweet because it is short, includes two relevant hashtags, and speaks kindly of me. A+. 

3. Now that we’re friends, expand your network For introverts like me, cyberspace is a great place to start making connections (not in a creepy way). By viewing what others are saying within the #NACE13 stream, you can engage by retweeting (RT), or relpying. A few tips when engaging in a live tweet: 

If you modify someone’s tweet, make sure to change the RT to Modified Tweet (MT) to indicate you changed content within the tweet.

If you are mentioning someone and you want all of Twitter to know, make sure that you put their handle in the middle of the tweet. If it’s at the beginning only those who are following both of you will see the tweet.

A tweet heard around the Twitterverse:

 Just me, you, and our mutual followers:

4. Don’t be “that” person You know the type. It’s the same person who doesn’t realize you’re sleeping with your eyes open while they tell the story about their epic trip to Vegas 10 years ago for the seven thousandth time. Don’t be that guy or gal. Make sure you aren’t taking up the Twitterverse with all your tweets and there’s variety in the stream. Within your tweets, keep it interesting and throw in a picture, or even a Vine! No one likes to read anymore, just ask college students.

5. Take the conversation offline Introversion aside, we know that we live in an extroverted world. It’s important that we are not only extremely charming and engaging in the online space, but that we also talk to people in real life. I encourage you to join the Tweetup, sponsored by Macy’s, on Tuesday from 9-10pm where you will meet the tweeps you’ve been tweeting with in the real world (I know, terrifying).

Overall, live tweeting is just one of the many ways to enrich your experience and be an active participant at #NACE13! I look forward to seeing everyone in a few weeks!

 

Check out a clip of @EmilyBennington’s #NACE12 presentation!

Emily Bennington, coauthor of Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job, presented about onboarding at the NACE 2012 Conference & Expo. Below is a clip from her session discussing the importance of measurable career goals. Thanks so much for sharing Emily! Follow her on twitter, @EmilyBennington, and tell her what you think.

Fantastic #NACE12 Keynote Address by @Shama Kabani

It seemed like one of the hottest topics at NACE12 was social media and we were so pleased to have Shama Kabani continue the conversation.

In the last half of her presentation Shama discussed a top 10 list of resources we all should be using. I thought I’d highlight BrandYourself because it’s a relatively new tool that  can be incredibly useful to all of us as professionals as well as for students entering the corporate world.

I signed up for the free account this morning and received a lot of quick, relevant information - like there are hundreds of other professional and not-so-professional  “Ashley Miller’s” out there all competing for the top 10 results on Google. Since I’ve had a profile on LinkedIn for, what seems like, the last million years, I thought I didn’t have anything to worry about. As it turns out I’ve got some work to do to brand myself which is good to know!

To see from Shama and how to excel at social media, find her:

#NACE12 Site Tours

This year, NACE offered attendees the opportunity to go off site and visit and learn about two nearby companies. Zappos hosted a small group on Tuesday for a one hour tour of their headquarters and on Wednesday the Bellagio Food and Beverage team took a group on a back-of-house tour of three of their fine dining restaurants and treated them to a special presentation of their famous fountain show. Below are several photos from the Bellagio tour and a video review of the Zappos tour. Make sure you look for these fantastic opportunities at the 2013 Conference & Expo and sign up early!

The Great Conversations Happening at #NACE12

Key topics we heard talked about day 1 of the conference:

Discussing the connections between retention, graduation, and career services and how we assess and measure improvement #NACE12.  — @IUPUISolCtr

Internal culture and people are the bulk of your employer brand. Recruitment marketing/the external message isn’t what makes it #NACE12.  — ‏@talentminded

Gen. Y candidates assume recruiters have their best interest in mind, what are you doing to personalize the process #NACE12.  — @MrCareerGuy

“don’t be a jerk” – a simple social media policy via @lindseypollak #nace12.  — @NYUWasserman

To build an employer brand, talk about your profession/industry in addition to your org. Be a part of the students’ education. #NACE12.  — @kevincgrubb

Technical skills are important, but we must teach our students “soft skills” (communication, decision making, etc.) for success. #NACE12.  — @jenrmcgill

Employers should de-mystify their industry & careers. Most students have no idea how big the opportunity is. Show them. #NACE12.  — @kbaumann

More students using LinkedIn and Twitter for job search from Class of 2012 than in previous years #NACE12.  — @eva_kubu

“one size” fits all recruiting doesn’t work anymore…candidates don’t want to be part of a wide net, they want individualization. #NACE12  — @SherriDickie

Our role as career serv pros is to educate our students on how/why to use social media. It’s an exciting time in our profession #NACE12.  — @shannonckelly

Make website needs based rather than resource based, great tip by MIT career services presentation at #NACE12.  — @faroukdey

“It’s ok to say you made a mistake” -Dawn Carter. That’s a great reminder for us all to be transparent. We’re human behind Twitter! #NACE12  — @ledgerwoodl

Woot! Apparently the name of the #twitter birdie is Larry. Things you hear at #NACE12.  — @LMDallaVecchia

I can’t tell you how excited I am go get back to work and implement our new social media strategy! #NACE12  — @CashCowan

Awesome day #NACE12 Met some new colleagues. Gleaned a ton of new information to take home and share with the office!! Can’t wait for day 2!  — @toph11

Catch up on what’s being talked about at the conference by following #NACE12 on Twitter or checking out the conference twitter stream.

Effective Ways Employers are Communicating to Students

Career services professionals came together Wednesday afternoon to talk about “the ultimate employer”. Here are some tactics that they saw campus recruiters employ to successfully communicate with students:

  • Promoting all the types of positions the company hires for. For example a software company may not just hire computer sciences majors but may also be aggressively trying to fill positions in sales, marketing or operations
  • Develop tools to help career services convey the details about your program especially if you can’t be on campus. Disney does this well with their “information session” video on YouTube
  • Providing a timeline to students, i.e. you will hear back from us in one week
  • Make sure the company representatives who are on-campus and/or the hiring managers know what your company’s hiring processes and policies are so they are not unintentionally giving bad advice
  • When a student is accepted to a on campus interview invite the student into a closed LinkedIn group and keep them in the loop about the process and continue communicating with these students to keep them engaged
  • At career fairs or info sessions give to students a small handout detailing the next steps to take to apply to open positions within the company

Attendees – there will be a wrap up of this forum combined with a campus recruiting forum at this Friday’s closing session The Ultimate Candidate Meets the Ideal Employer (Vendome).