The Great Conversations Happening at #NACE12

Key topics we heard talked about day 1 of the conference:

Discussing the connections between retention, graduation, and career services and how we assess and measure improvement #NACE12.  — @IUPUISolCtr

Internal culture and people are the bulk of your employer brand. Recruitment marketing/the external message isn’t what makes it #NACE12.  — ‏@talentminded

Gen. Y candidates assume recruiters have their best interest in mind, what are you doing to personalize the process #NACE12.  — @MrCareerGuy

“don’t be a jerk” – a simple social media policy via @lindseypollak #nace12.  — @NYUWasserman

To build an employer brand, talk about your profession/industry in addition to your org. Be a part of the students’ education. #NACE12.  — @kevincgrubb

Technical skills are important, but we must teach our students “soft skills” (communication, decision making, etc.) for success. #NACE12.  — @jenrmcgill

Employers should de-mystify their industry & careers. Most students have no idea how big the opportunity is. Show them. #NACE12.  — @kbaumann

More students using LinkedIn and Twitter for job search from Class of 2012 than in previous years #NACE12.  — @eva_kubu

“one size” fits all recruiting doesn’t work anymore…candidates don’t want to be part of a wide net, they want individualization. #NACE12  — @SherriDickie

Our role as career serv pros is to educate our students on how/why to use social media. It’s an exciting time in our profession #NACE12.  — @shannonckelly

Make website needs based rather than resource based, great tip by MIT career services presentation at #NACE12.  — @faroukdey

“It’s ok to say you made a mistake” -Dawn Carter. That’s a great reminder for us all to be transparent. We’re human behind Twitter! #NACE12  — @ledgerwoodl

Woot! Apparently the name of the #twitter birdie is Larry. Things you hear at #NACE12.  — @LMDallaVecchia

I can’t tell you how excited I am go get back to work and implement our new social media strategy! #NACE12  — @CashCowan

Awesome day #NACE12 Met some new colleagues. Gleaned a ton of new information to take home and share with the office!! Can’t wait for day 2!  — @toph11

Catch up on what’s being talked about at the conference by following #NACE12 on Twitter or checking out the conference twitter stream.

Effective Ways Employers are Communicating to Students

Career services professionals came together Wednesday afternoon to talk about “the ultimate employer”. Here are some tactics that they saw campus recruiters employ to successfully communicate with students:

  • Promoting all the types of positions the company hires for. For example a software company may not just hire computer sciences majors but may also be aggressively trying to fill positions in sales, marketing or operations
  • Develop tools to help career services convey the details about your program especially if you can’t be on campus. Disney does this well with their “information session” video on YouTube
  • Providing a timeline to students, i.e. you will hear back from us in one week
  • Make sure the company representatives who are on-campus and/or the hiring managers know what your company’s hiring processes and policies are so they are not unintentionally giving bad advice
  • When a student is accepted to a on campus interview invite the student into a closed LinkedIn group and keep them in the loop about the process and continue communicating with these students to keep them engaged
  • At career fairs or info sessions give to students a small handout detailing the next steps to take to apply to open positions within the company

Attendees – there will be a wrap up of this forum combined with a campus recruiting forum at this Friday’s closing session The Ultimate Candidate Meets the Ideal Employer (Vendome).

Students Can Improve Their Communication Skills for Business

Campus recruiters joined together this morning for a discussion forum focused on “the ultimate candidate”.  One section of this conversation centered on the need for students to improve their communication skills which will then boost their success during the hiring process and in their careers. Employers cited the following areas of opportunities for students:

  • Honing professional phone conversation skills
  • Learning presentation skills and the optimal use of PowerPoint
  • The ability to easily transition between different types of interview questions (i.e. some questions only require a simple answer where other questions deserve a more detailed explanation with examples)
  • Improved business writing skills

Attendees – check out Friday’s closing session The Ultimate Candidate Meets the Ideal Employer (Vendome).

Sir Ken Talks about Creativity, Empathy and Innovation

Sir Ken Robinson addressed all the NACE12 attendees this morning with a thought-provoking presentation.

In business the price is high for the failure to adapt. He often hears business leaders ask how we can teach organizations to be more creative. How do we innovate to deliver new products and services so as not to become obsolete?

He says, “what we need are people who are open to possibilities and who are willing to act.” Under the right conditions people flourish and grow. Under models of compliance folks hunker down and protect themselves. People need opportunities to explore their imagination, empathy and creativity. They need time and diverse experiences to discover their passions and how to leverage their unique talents.

This discovery is even more critical since we are in a time of revolution including an unprecedented population expansion, rapid technological innovation and excessive demands on the environment.

For more check out Sir Ken Robinson’s book called The Element: How Finding Your Passion Changes Everything.

“No one has had the life you have had. You create your life.”

-Sir Ken Robinson

Backstage with Sir Ken Robinson!

NACE’s first keynote speaker, Sir Ken Robinson, just wrapped up. I hope you all enjoyed his presentation as much as I did. He is a brilliant man with fantastic wit that kept everyone intrigued and entertained. I hope you have all walked away with some new creative thoughts and ideas!

Here are pictures of me and Amanda Kaiser with Sir Ken backstage. Go meet him and continue the conversation from 10-10:45 in Chablis!

Professional Standards for University Relations and Recruiting

Jeff Goodman is heading up NACE’s new project to create professional standards for university relations and recruiting. He will be at the conference and he would love to connect with you on ideas for this project, standards you may already have created and possibly volunteering to help with thinking along the way.

Please stop by the NACE booth #203 Wednesday, June 13th at 12:30-1:30 pm or Thursday, June 14th at 9:45-10:15 am to talk about this super interesting project.

#NACE12 is Going Global!

This morning has officially kicked off the NACE 2012 Conference & Expo events in Las Vegas! Right now we are simultaneously hosting the NACE Global Recruitment Symposium (GCRS) as well as the NACElink Symposium here at the Paris and Bally’s hotels. Energy is high and learning opportunities are abound!

If you are attending the GCRS, make sure you tweet your newly gained knowledge and experience using hashtag #NACE12. There are several great sessions this afternoon including the Hot Topic Roundtables at 3:30 and the “Is the Social Revolution Over?” General Session at 5:00.  Join us for the evening reception tonight at 6:00 in Champagne 3.

NACE Global Campus Recruitment Symposium attendees meet and greet before the opening session on Monday.

“When In Doubt, Wear Red.”

The title of this blog post is a quote from Bill Blass, an American fashion designer who used the color frequently in his work. He believed that regardless of your skin, eye or hair color, red will always look good on you. It is fitting then that the theme of the conference’s Opening Celebration and Awards Presentation is “Paint the Town Red!” and of course we encourage everyone to wear their best red outfits – red dress, red shirt, red tie, anything you’ve got as long as it’s red! This fun event will kick off the NACE 2012 Conference & Expo on Tuesday night, June 12 from 6-9 pm in the Vendome. Get excited to mingle with other attendees, celebrate the achievements of your peers, and enjoy light fare and beverages on your first night in Las Vegas. Whatever you do, don’t forget to pack your RED!

Thanks to the Chevron Corporation and Northrop Grumman for sponsoring what is sure to be a great night at #NACE12!