A post by Guest Blogger, Sarah Martin, College Relations and Social Media Recruiter, Garmin International
#NACE13. My first NACE conference! I’ve been looking forward to this event for months and am so honored to participate as a guest blogger. My background? I’ve been recruiting for 9 years, the last 3 of which have been exclusively college recruitment at Garmin International. A year ago we started incorporating social media into our company recruitment efforts, which has been an extremely interesting and educational adventure. I’m so thankful to have a mentor who has paved the way for social media within Garmin! Our current recruitment efforts, with regards to social media, are primarily focused on Twitter (@workatgarmin). There are so many avenues to reach potential candidates, we are continually evaluating the most strategic and effective ways to connect with our target audience.
It’s amazing to think about how much my role as a recruiter has changed over the last (almost) decade. When I started recruiting, the company I worked for (a progressive healthcare system) had paper applications. We filled our openings by attending career fairs and other recruitment events. Today at Garmin (an innovative technology company), we accept online applications, attend virtual career fairs, host a variety of recruitment events, and are inserting ourselves into the ever changing world of social media as it relates to recruitment. One thing that hasn’t changed? The value of networking. I look forward to meeting a variety of individuals at #NACE13: Career Services Representatives, College Recruiters, and other industry experts.
There are so many great workshops to attend, I’m not sure if I will be able to fit everything in. I’m lucky that a co-worker of mine is also attending, so we can tag team. Now comes the time to get strategic and prioritize! One workshop at the top of my list is “Social Media and College Recruits: Bring an “A Game.” The title alone speaks my language, and a bonus is that the presenter is an expert on this topic. Sign me up!
I’m happy to share the information I learn at #NACE13. Please stay tuned, because I will be blogging throughout the course of the conference, and I’m open to any questions/feedback.