#NACE13: Let the Countdown Begin

Sarah MartinA post by Guest Blogger, Sarah Martin, College Relations and Social Media Recruiter, Garmin International

Twitter: @workatgarmin

LinkedIn: http://www.linkedin.com/in/SarahMartin1

#NACE13. My first NACE conference! I’ve been looking forward to this event for months and am so honored to participate as a guest blogger. My background? I’ve been recruiting for 9 years, the last 3 of which have been exclusively college recruitment at Garmin International. A year ago we started incorporating social media into our company recruitment efforts, which has been an extremely interesting and educational adventure. I’m so thankful to have a mentor who has paved the way for social media within Garmin! Our current recruitment efforts, with regards to social media, are primarily focused on Twitter (@workatgarmin). There are so many avenues to reach potential candidates, we are continually evaluating the most strategic and effective ways to connect with our target audience.

It’s amazing to think about how much my role as a recruiter has changed over the last (almost) decade. When I started recruiting, the company I worked for (a progressive healthcare system) had paper applications. We filled our openings by attending career fairs and other recruitment events. Today at Garmin (an innovative technology company), we accept online applications, attend virtual career fairs, host a variety of recruitment events, and are inserting ourselves into the ever changing world of social media as it relates to recruitment. One thing that hasn’t changed? The value of networking. I look forward to meeting a variety of individuals at #NACE13: Career Services Representatives, College Recruiters, and other industry experts.

There are so many great workshops to attend, I’m not sure if I will be able to fit everything in. I’m lucky that a co-worker of mine is also attending, so we can tag team. Now comes the time to get strategic and prioritize! One workshop at the top of my list is “Social Media and College Recruits: Bring an “A Game.” The title alone speaks my language, and a bonus is that the presenter is an expert on this topic. Sign me up!

I’m happy to share the information I learn at #NACE13. Please stay tuned, because I will be blogging throughout the course of the conference, and I’m open to any questions/feedback.

Best Practices for Live Tweeting at #NACE13

Heather TranenA post by Guest Blogger, Heather Tranen
Associate Director, Global Communications & Strategic Outreach, NYU Wasserman Center for Career Development
Twitter: @htranen
LinkedIn: http://www.linkedin.com/in/heathertranen

The days of high brow, intellectual conversation at conferences are over.

Well, maybe not over, but thanks to social media platforms like Twitter, things are getting a little more fun and dynamic. 

 

Live tweeting allows attendees to stay engaged by live tweeting their thoughts on speakers and content throughout different workshops. This both builds connections within those at the conference, and also includes the twitterverse as a whole in the conversation.

Although Emily Post did not provide us with insight into proper live tweetng etiquette, Twitter Media provides a good guide. I figured I would also give you my two cents on effective live tweeting. Whether you’re a first time tweeter, or a veteran, in anticipation of #NACE13, these are my…

Top 5 Live Tweeting Best Practices 

1. Save #NACE13 so you can see what’s happening  Hootsuite.com is my platform of choice for organizing social networks. I call it my control station because the site allows you to view multiple social networks and save streams. Save #NACE13 as a stream so you can view all of the fabulous insight your peers share throughout the conference.

 

 2. When it comes to Hashtags, It’s Quality Not Quantity  #Feel #like #you #see #hashtags #everywhere? The “pound sign,” as my mother calls it, is a great way to build community, see what’s trending, host contests and facilitate Twitter chats. If used strategically (and not excessively), a hashtag expands engagement amongst followers, and even increases your number of followers. For our purposes, we will discuss how to use hashtags while live Tweeting at the upcoming NACE conference. You’ll want to use the designated event hashtag, #NACE13 for any tweets relating to the conference. During the conference, you can use the #NACE13 when tweeting about the different workshops, networking opportunities, or delicious meals that occur over the course of the event. You can also think of using other relevant hashtags along with it. 

Not to tweet:

Why not tweet this? First, it looks like a 13-year-old girl wrote it. Second, only two of these hashtags serve any relevance to us as grownup professionals who can eat ice cream for dinner if they feel like it.
To Tweet:

This is a great tweet because it is short, includes two relevant hashtags, and speaks kindly of me. A+. 

3. Now that we’re friends, expand your network For introverts like me, cyberspace is a great place to start making connections (not in a creepy way). By viewing what others are saying within the #NACE13 stream, you can engage by retweeting (RT), or relpying. A few tips when engaging in a live tweet: 

If you modify someone’s tweet, make sure to change the RT to Modified Tweet (MT) to indicate you changed content within the tweet.

If you are mentioning someone and you want all of Twitter to know, make sure that you put their handle in the middle of the tweet. If it’s at the beginning only those who are following both of you will see the tweet.

A tweet heard around the Twitterverse:

 Just me, you, and our mutual followers:

4. Don’t be “that” person You know the type. It’s the same person who doesn’t realize you’re sleeping with your eyes open while they tell the story about their epic trip to Vegas 10 years ago for the seven thousandth time. Don’t be that guy or gal. Make sure you aren’t taking up the Twitterverse with all your tweets and there’s variety in the stream. Within your tweets, keep it interesting and throw in a picture, or even a Vine! No one likes to read anymore, just ask college students.

5. Take the conversation offline Introversion aside, we know that we live in an extroverted world. It’s important that we are not only extremely charming and engaging in the online space, but that we also talk to people in real life. I encourage you to join the Tweetup, sponsored by Macy’s, on Tuesday from 9-10pm where you will meet the tweeps you’ve been tweeting with in the real world (I know, terrifying).

Overall, live tweeting is just one of the many ways to enrich your experience and be an active participant at #NACE13! I look forward to seeing everyone in a few weeks!

 

Mobile Engagement – The Chocolate Peanut Butter Cup of #NACE13 Sessions

Doug MillerA post by Guest Blogger, Doug Miller, faculty member and New Media Manager, DePaul University

Douglas Lee Miller – Chicago, IL | about.me On Twitter: @douglasLmiller

Once upon a time, hip youngsters strutting down the street and oblivious to anything but their mobile device looked a little bit different…

Yet, as much as the music, devices, and marketing seem to have changed there are many things that stay the same. The taste of chocolate and peanut butter is still a favorite (and why not?) and youth still seems synonymous with the early adoption of technological trends.

Despite these consistencies, we who work in Higher Education consider it a given that there is a need to stay on top of the world of our audience (and why not?) so we can better communicate with and prepare them. In recent years this has been especially so when it comes to the myriad ways technology has taken center stage in nearly every aspect of our lives.

First it was the Internet – a digital revolution that had us all predicting the death of the printed page. Suddenly every conference presentation and professional learning module is peppered with talk of moving services online, building websites, sending emails. Then we perseverated over all things Social Media – if there were no comments, it wasn’t Web 2.0 enough and everybody was learning about the predicted death of one-way communication and the end of emails. Today, the object of our obsession is Mobile – if there isn’t an app for it, you’re doing it wrong, and you might as well Snapchat that resume tutorial and set it to expire in seven seconds.

The truth of the matter is that the printed page is still alive and well, most of us would like nothing more than to see the death of email (which is nowhere in sight) and doing “mobile” right may not necessarily require building an app at all.

But we still must perform our due diligence to keep ourselves educated about the world of our audience. What then must we cover? How then must we learn? These are exactly the types of things we aim to cover in our learning session about Mobile at NACE13.

There is so much data covering the rise in adoption of mobile devices. We will cover some of that in specific terms from a variety of sources which are by no means exhaustive but hopefully a great start. Then we will talk about some options on the table for how to approach thinking about folding mobile contexts into your strategies in general. Then we will discuss some specific tactical mobile deployments and cover the entry points of how-to and where to find more information.

One of the common themes of the session will be to discuss the ways mobile, social, and Internet in general all stem from that same great combination of flavors that has fueled the fusion of technology, community, and communication. In some ways and in some situations, the best answer for mobile may look a lot like the best answer for social.

And, who knows – maybe we’ll bring some Chocolate Peanut Butter Cups along just to drive the point home and leave everybody happy. Won’t you join us?

Is there something about mobile you are dying to know that you think we may not cover? Let us know in advance via this Google doc form:

Mobile Issues You’d Like to See Covered via our Session at #NACE13 #NACE13mobile http://bit.ly/15KJZnf

Also – there are a number of sessions that will likely talk about Mobile this year, yes? Let’s aggregate everything under the tag #NACE13mobile, shall we?

See you in Orlando!

Mobile Career Services: The Next Frontier in Student Engagement

Track: Branding & Marketing

Level: Intermediate

Program Format: Peer-to-Peer

Audience: College

Want to reach students? The mobile web is where you need to be: Nearly 60 percent of college students use smartphones, and an increasing percentage are using them to access web resources from mobile devices. Before you launch your own mobile initiative, learn from this panel of experts about trends, adoption, and user behavior, and find out how key technologies—geolocation, APIs, and social media—impact the mobile experience.

Presenters: Janet Sun, ConnectEDU; Doug Miller, DePaul University; and Harold Bell, Spelman College

NACE – Workshops: NACE 2013 Conference & Expo

How I’m Getting Ready for NACE 2013

kevin grubbA post by NACE Guest Blogger, Kevin Grubb.
Assistant Director at Villanova University’s Career Center.
Twitter: @kevincgrubb
LinkedIn: http://www.linkedin.com/in/kevingrubb
Blog: “social @ edu”.

 

It’s officially Spring in Pennsylvania. I can tell because of the things you’d expect to notice in Spring: the sun is shining, the trees are blooming, and it’s still light outside even when I’m eating dinner.  But, I can also tell because all over campus at Villanova, backpacks are overflowing, notes are being taken at furious pace, and laptops are needing charge at all hours of the day.  I’ve been there myself, and I’d know this look anywhere: it’s finals season, for sure.

As I start to think ahead to a quieter campus after the academic year concludes, I can’t help but get excited about one of the high points of summer: the NACE 2013 conference.  I’ve been fortunate to attend the NACE conference twice since my start in the field of career services, and I’m looking forward to making the third time the charm.

It’s an honor to be a guest blogger for the NACE conference this year, and I solemnly swear to do my best to provide valuable tips, notes, and ideas I learn in my posts.  In the spirit of that, I thought I’d kick things off by sharing some of the ways I’m preparing myself for the trip this year.  To start, I offer you NACE’s conference website (pictured below), which is full of info to help you get moving.

The NACE 2013 Conference home page

The NACE 2013 Conference home page

And here are some of my specific to dos (some completed, some yet to be done):

  • Tweeted that I’ll be attending the conference and used #NACE13 to see who else might be going in my network (and to see who I might meet in person!)
  • I already looked the conference schedule of events to make sure I booked my flights accordingly, but I’m looking again now to familiarize myself with everything
  • Read up on the keynote speakers – after watching his video, I am particularly excited for Jeremy Gutsche, but to be honest they all look interesting
  • Begin to determine who I’d like to visit in the Exhibitors area at the conference.  I’ve gotten to meet some people I’ve only spoken with on the phone and learn about some really useful products at the NACE conference.  But, just like I tell students about career fairs, it’s important to have an idea of who I really want to see so I don’t get overwhelmed in the room.
  • Review the list of conference Workshops and pick some of my favorites, specifically the “must haves.”  Sometimes, I pick workshops because they are directly related to my role or work in the office, and sometimes I pick one or two because they will stretch me professionally.  At the conference, I like to have a mix of being both a conversation contributor and an observer in awe.  Picking the right workshops is a strategic move for me.
  • Look up something fun to do in Orlando!  I always have fun while I’m at the conference, and looking up some evening activities will make it even more enjoyable.  It’s not quite a “vacation,” but maybe something in between.  A “vayconference” perhaps?

So, that’s where I’ve started.  How are you preparing for NACE 13?  I’d be interested to hear your tips, too.